How Social Listening Drives Customer Experience for Electronics Brand

September 22, 2016

The digital landscape has grown prolifically over the past decade. Today, social media is ingrained in people’s daily lives with consumers using social platforms to share their experiences and opinions – often about brands and products. 

For a global leader in consumer electronics, this opens up valuable opportunities to get to the heart of consumers’ thoughts, to quickly resolve any product issues and offer a truly customer-centric service.