How Social Listening Drives Customer Experience for Electronics Brand

September 22, 2016
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The digital landscape has grown prolifically over the past decade. Today, social media is ingrained in people’s daily lives with consumers using social platforms to share their experiences and opinions – often about brands and products. 

For a global leader in consumer electronics, this opens up valuable opportunities to get to the heart of consumers’ thoughts, to quickly resolve any product issues and offer a truly customer-centric service. 


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