Online Marketplace Lowers Acquisition Costs by 78% with Google Display Network

August 26, 2016
Online Marketplace Lowers

The Grommet is a product-launch platform in the form of a highly curated online marketplace, for products by Makers that haven’t hit the big-time yet. At noon ET every weekday, they share a new product’s story and make it available for purchase on the site.

The challenge was to increase membership sign-ups using cross-channel findings to improve Google Display Network (GDN) creatives.