Harte Hanks’ Sony Electronics email campaign wins direct marketing best in show award

Press Release
June 07, 2016
June 7, 2016 | Philadelphia, Pa

Harte Hanks (NYSE: HHS), a leader in customer relationships, experiences and interaction-led marketing, won the Philadelphia Direct Marketing Association's 2016 Best In Show Award for an innovative email campaign the company produced for Sony Electronics.

"We were launching our latest 4K Ultra HDTV, the X900C, and we wanted to drive preorder sales for early adopters among Sony Electronics enthusiasts," stated Afsaneh Sadri, Sony Electronics CRM Manager, Marketing Operations.

"We've done emails that played live video directly in the email itself, without needing a landing page," stated Alan Kittle, global executive creative director for Harte Hanks. "But, we wanted to include two beautiful videos in one email that showed the blistering new technology in the X900C. So we used new technology to show Sony Electronics' new technology."

"What makes the X900C stand apart from all other 4K Ultra TVs is its stunning picture and its design as Sony Electronics' thinnest TV to date," stated Sony Electronics' Ms. Sadri. "So Harte Hanks handpicked all the photography to tout Sony Electronics' unique selling proposition of the X900C being the thinnest TV yet."

The Philadelphia DMA's Benny Awards are presented annually for outstanding works in direct marketing. Harte Hanks last won the Best in Show Award in 2012 for its Hyundai Veloster Launch campaign.



Harte Hanks is a global marketing services firm specializing in multi-channel marketing solutions that connect our clients with their customers in powerful ways.  Experts in defining, executing and optimizing the customer journey, Harte Hanks offers end-to-end marketing services including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center. From visionary thinking to tactical execution, Harte Hanks delivers smarter customer interactions for some of the world's leading brands. Harte Hanks 5000+ employees are located in North America, Asia-Pacific, Europe and Latin America. For more information, visit Harte Hanks at www.hartehanks.com, call 800-456-9748, email us at pr@hartehanks.com.  Follow us on Twitter @hartehanks or Facebook at https://www.facebook.com/HarteHanks