Creating Meaningful Customer Engagement: The Need for a Connected Omni-channel Experience
May 13, 2016, 15:44 PM
Today’s typical customer is hyper-connected and has more choices than ever before when it comes to finding the information that’s most relevant to him or her. Undoubtedly, this customer has traditional mailers coming through the post office and hundreds of TV channels with thousands of advertisements and infomercials constantly bombarding him or her. There are a multitude of blogs, product review and recommendation sites, as well as thousands of websites and comparative shopping sites just a simple finger tap away on an amazing array of devices.