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Field notes on Managed Marketing Services
Seven Key Considerations to Achieve Customer Satisfaction in Streaming Services
5 Myths of Outsourcing Customer Care
8 Things You Should Know About Your Automotive Customer
Reap the Rewards of Understanding Your Credit Card Customer's Journeys With These Key Points
How to Succeed Against Robo-Advisors: Serve the Human
Managing a Merger—and Other Insights from First Tennessee Bank CMO Aaron Chestnut
HHQ Vol 4 Fall 2018
Harte Hanks Featured September 2018
How to Be a Better Content Writer: Lessons from CMWorld
The Big, Ambitious Future of Content Marketing
The 5 Guiding Principles to a Great Customer Relationship
The Emerging Auto Subscription Opportunity
How to Enable Your Sales Team While Controlling Costs
BBQ Pork and Metallica: Client-Agency Chemistry Can Feature All Kinds of Ingredients
Harte Hanks Featured August 2018
Alibaba's FashionAl Sets the Bar for Retail Experiences
9 Content Marketing World Sessions You Don't Want to Miss
Four of the Best 2018 Echo Award Submissions
Leading Insurance Provider Improves Acquisition To Increase Bottom Line
Where Have All the Soundtracks Gone?
Payment Processing Company Breaks into a New Market with Audience-Led Insights
How the Right Digital Ecosystem Can Improve Patient Outcomes
Great Strategy Starts with Solid Customer Insights—See the Process
Forget about Cryptocurrency—The Opportunity is Blockchain
Why CPG Brands Need to Think Bigger than the Product on the Shelf
Wealth Management Leader Enables Advisors with State-of-the-Art Fulfillment
3 Steps to Creating a Reliable, Budget-Friendly Marketing Plan
The Most Important Lesson Toys R Us Can Teach Banks
How Banks Can Compete with FinTech—It's Not How You'd Think!
CRM 3.0 and the New Era in Pipeline Marketing
What does ''Human Marketing'' Mean for Banks? Time to Find Out.
Make Your Brand Relevant with ''Lifestyle Wrappers''
Why Brands Need to ''Surround'' Customers with Coordinated Messaging
Banks: Here's the Big Acquisition Opportunity You're Missing
What's the Biggest Threat to Banks and Credit Unions?
Harte Hanks Featured July 2018
3 Ways to Use Social Listening to Build Better Marketing Strategies
Google Trends: A Proven Tool to Uncover What Customers Really Think
Infographic: Why Fractional Attribution is the Best Way to Measure MROI
Supply Chain Execution Can Be a Sustainable Source of Competitive Advantage
The Four Choices for Outsourcing Your Marketing Database—And Tips for Success
10 Benefits of Outsourcing Your Marketing Database
Luxury Auto Brand Drives Customers to the Dealership Network for Service
A Well-Executed Rewards Program Benefits You and Your Customers
Drop Off and Pick Up: eCommerce as Fulfillment's Newest Frontier
Bringing the Human Back to Marketing through Digital Transformation
What Does Blockchain Mean for the CMO?
The Technology You Need for Successful ABM: 6 Recommendations
What Does the Future of AI Look Like in Marketing?
New Mover Marketing Suite
Did the ''Solo'' Star Wars Trailer Doom the Film?
How to Use AI for More Meaningful Marketing: 4 Steps
Stay In Control of Delivery with Real-Time Mail Reporting
College Improves Student Support Experience In Over 400,000 Inquiries Per Year
How to Audit Your Content Against the Buyer’s Journey—and Fill the Gaps
How to Find and Enable Your New CMO
Omnichannel Marketing: 10 Steps to Setting Your Investment Up for Success
How to Create Pre-Roll without the Eye Roll
Harte Hanks’ Sony Electronics email campaigns win three platinum creative awards
Global DataView: Solution Overview
How to Stand Out in a Crowded Content Space
Stepping Through the 4 Ps: A Guide for Successful Account-Based Marketing
CRM 3.0: From Raw Data to Marketing Signals
Diversity in Branding: A Google Trends Study
Harte Hanks Featured Vol 10 May 2018
Interview with Xerox’s Brian Carrier: Driving Engagement with a Global DataMart
3 Tips for Creating a Lot of Content—Quickly
Heard of Context Audiences? See What They are and How to Build Them
Hey, Social Media Marketers! Don't Get Comfortable.
How to Create an Always-On Content Machine
How to Find Your Brand Advocates
What are Customers Looking for from Brands on Social?
Who is Nailing Personalized Social Right Now?
6 Steps to Household Deposit Growth—A Banker’s Marketing Guide
5 Dos and Don'ts on How to Use Consumer Data in Social
How to be Human with Your Content—Understand the Buyer's Journey
4 Ways to Master Finding Households that are Ripe for Deposit Growth
When Flashy Fizzles: Choose a Fulfillment System with Core and Custom Functionality
Cutting Through the Noise with Social Listening: The B2B Story
Digital Transformation: A Framework for Auditing Where You Stand Today
Accounts are People, Too—Applying Personas Through Account-Based Marketing
Analytics by the Bundle: 5 Customer Traits Insurers Should Know to Grow
Choose the More Robust Transportation Provider During A Capacity Crisis
Pioneering Automation in The Boutique with Signal Hub
HHQ Vol. 3 Spring 2018
When Insights are Anything but Insightful: Making Creative Briefs Better
Are You Measuring the Right Social Metrics?
How to Cut through the Noise in Social Media
What are Marketers Getting Wrong with Social?
Customer Retention: Another Phase in the Buyer's Journey
How to Deliver a Better Omnichannel Experience
How Facebook Might Die: A Retrospective Look at Days to Come
Financial Services Marketers: Here's Why Your Brand Needs to be Human
How to Reach the Customer that Avoids Marketing
What is the Biggest Mistake Marketers are Making with Mobile?
Why Mobile is a Great Channel to have a More Human Conversation
How Much Does a Marketing Database Cost? Here are the Details
Global DataView for Retail: Solution Overview
How to Match Customer Investment Strategies with Products
The Most Important Contact Center Trends for 2018
Interact in Ways that Feel Refreshingly Human
400-Store Retail Chain Cuts Costs and Drives Sales with Mail Optimization plus Data Solution
Not Practicing Human Marketing? Prepare to Lose Customers
Are You Ready for Account-Based Marketing? 5 Key Ingredients
Order and Manage Branded Marketing Materials Faster with nexTouch
On-time Mail Delivery Gets Shoppers Into Stores for Crafting Retailer
Enhance the Response Rate and Lifespan of Direct Mail
How To Manage The Current Capacity Crisis In Logistics
5 Pillars for Wealth Management Solution Overview
How to Increase the Power of Your Financial Advisor Network
Worksheet: How To Know If You Should Outsource Your Database
How to Come Out on Top in the Face of InsurTech Disruption
3 Steps for Nurturing Investment Clients Until They're Ready to Engage
Data and Trust: 4 Pressing Risks for CMOs
Take Your Personas To The Next Level With Powerful Analytics
Harte Hanks Featured Vol 9 April 2018
Turmoil in the Fulfillment Industry: Choose a Reliable Provider
Why Cooperation Between Channels Means More Market Share in Pharmaceuticals
How to Use Segmentation to Provide More Value to Insurance Buyers
The 5 Pillars for Insurance: Solution Overview
Content is Still King for B2B Marketers
How B2B Marketers Need to Think About Personalization
How B2B Marketers Should Use Artificial Intelligence
3 Ways to Improve B2B Lead Gen with Personalization
10 Questions for Selecting a Fulfillment Provider
How To Ensure Contact Center Agents Offer Top Customer Experiences
The Future of CRM
The 5 Pillars for Banks and Credit Unions: Solution Overview
How Customer Data Integration Drives Sales Growth
Digital Streaming Support: Solution Overview
Why Storytelling is Important in B2B—and How to Get Started
3 Steps for Cool-Headed Insurance Marketing in a Breakneck World
Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations
Marketers, Are You GDPR Ready?
Meeting Visitors “Face-to-Face” Thanks to Automation
IBM Uses Social Listening for ABM
Mistakes Brands Make with ABM
What is Account Based Marketing (ABM)?
Customer Retention: A Framework to Follow and Pitfalls to Avoid
The Four Key Functions of Any Good Marketing Database
Banking on Disruption: Top Financial Services Content
Marketing Notes from the Field—A Creative Perspective
The Master of Mattress Shopping: Why Casper's Experience is Near Perfect
How to Develop Marketing Talent: Best Practices from Our Advisory Board
How NOT to do Creative Services: Cartoon #2
How NOT to do Creative Services: Cartoon #3
How NOT to do Creative Services: Cartoon Series
3 Retail and Consumer Brands that Draw Customers in with Powerful Experiences
Harte Hanks Featured Vol 8 Mar 2018
How to Optimize Spend with Fractional Attribution
Tech Company Mines Unstructured Data to Drive New Business
Through-Sourcing: How to Outsource Key Business Functions with Confidence
Who Will Be the First to Master Video Customer Support?
Why Automakers Must Fix the Digital Retail Experience
How to Find and Reach Your Best Opportunities with Market Segmentation
No More Assumptions—How to Understand What Your Customers Really Want
Harte Hanks Featured Vol 7 Feb 2018
Live Video as Part of Your Social Strategy
Pet Care Company Improves Data Hygiene With Global DataView
Better Data Hygiene Saves Money, Drives Sample Program Performance
5 Tips on How to Master Knowledge Base Customer Support
The Essential Elements of Data and MarTech Success
How to Understand Your Retail Customer Journey with a Needs-Based Approach
Consumer Electronics Product Launch Succeeds with Expert Fulfillment
LL Bean Attacks the Issue of Product Returns—Will They be Successful?
3 Customer Support Channels You Need to Master in 2018
Agile Marketing—Evolved. See How We're Doing It Now.
Kay Lemon Predicts Greater Use of Customer Data by CPG Brands
Ken Bernhardt on the Value of the Harte Hanks-Wipro Partnership
Product Returns: Why They're Happening and How to Reduce Them
Agility is Everything: 9 Rules for Producing Agile Creative
Customer Support Channels to Master in 2018
Know Your Customers (Like, Actually Know Them)
Market Segmentation: Find Your Sweet Spots
What Creepy Retargeting Looks Like
It's Their Journey, Not Yours
Customer Context Matters
Benefits of a Boutique Contact Center (vs. the Big Guys)
5 Signs Your Contact Center has You in a Cookie Cutter
Outsourcing Customer Care Myth #5: All Vendors Are The Same
A Helpful Chatbot is ''Best Friend'' to Our Website Visitors
Are CMOs ''Leaping Tall Buildings'' To Be The Brand?
How to Refine Your Growth Strategy with a 5 Pillars Analysis
7 Ways To Make Direct Mail More Creative
Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark
Best Buy Mastered the Omnichannel Journey—Have You?
Know Your Customers to Bring the Human Back to Marketing
Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience
Publicis Loss Shows Why Creatives and ''Suits'' Must Integrate—Not Clash
Three Brands See Success with Marketing Automation Services
15 Of The Most Interesting CMOs On Twitter
It's Time To Talk About The Current and Future State of Retail
Customer Service Myth #4: I Can Only Outsource Simple Processes
How Retail Brands Should be Creating Customer Experiences
HHQ Vol 2 Winter 2018
Why Consumer and Retail Brands Should Collaborate—Not Compete
Evolving from Traditional Segmentation to Segments of One
The Top Issues—And Opportunities—Facing Auto Marketers in 2018
LVMH, Burberry, Samsung: How Consumer Brands Are Owning the Experience
Harte Hanks Featured Vol 6 Jan 2018
How to Maintain Quality and Control with a Contact Center Partner
Customer Service Myth #3: I Can Achieve Better Results In-House
Retail In 2018: Turning Challenges Into Opportunities
Top 6 Buyer's Journey Pieces of 2017—Read On!
5 Myths on Outsourcing Customer Care...And How to Choose a Reliable Contact Center Partner
Big Bank Saves Big Money, Optimizes Mail
How to Retain and Grow Retail Customers: Help Them Complete Their Jobs
Marketing Analytics 101: What You Need to Know in Graphic Form
Best 5 Marketing Technology Content Pieces of 2017
Top-Performing Retail Marketing Content of 2017
How to 'Unbundle' Print and Logistics Costs to Uncover Big Savings
Regional Bank Cashes in on Contextual, Human Marketing
Global Semiconductor Manufacturer Saves Big with Print-on-Demand
Hey, Marketers: I am a Person, Not a Persona
Tech Company Goes on Tour: How to Ace Events with Expert Fulfillment
CMOs: How to Get Your Budget Back
Getting the Buyer's Journey Right
Marks & Spencer Stores are Getting Customer Centricity Right—See How
GE: Winning with Disruption and Return on Attention
Payment Processing Company Tests Digital Marketing in New Market
Global Tech Brand Increases Efficiency & Productivity with Marketing Operations Services
Decoding Customer Needs with the Buyer's Journey Framework
How to Get Your Share of the 2017 Holiday Shopping Pie
New Target Stores Focus on Customer Needs, Improve Experience
Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech
3 Ways Your Bank Needs to be Personalizing Its Marketing
Assessing Direct Mail through the Omnichannel Lens
Healthcare Thriller Starring an Unlikely Hero: Fulfillment!
A New Marketing Era: Focus on Jobs and Outcomes
The Path to Virtual Advisors Begins with Getting to Know your Customers
Generating True Customer Loyalty? TJX Cares for Community
How Retail Can Thrive in Kotler’s 4th Industrial Revolution
How to Personalize your Printing and Buy a New BMW
How We Use Live Chat for More Human Marketing
Exploring Data-Rich Opportunities Within Branded Realities
The Role of Jobs-to-be-Done in the Bank Branch Customer Experience
Are We Pushing Content...or Facilitating Conversation?
Technology Company Optimizes Onboarding for 10K Customers/Day with Customer Engagement Hub
Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner
How to Make Mail Part of Your One-to-Moment Marketing
The Ancient Art of Storytelling—in Modern B2B Marketing
Toys R Us Failure is from Customer Experience—Not Amazon
HHQ Vol 1 Fall 2017
Technology Giant Increases New Buyers by 289% with Social Intelligence
What All Marketers Need to Know About Mobile Payment Apps
Want a More Influential CMO Position? Step Up Today
A Prisoner’s Dilemma? The Real Value in a Loyalty Program
Analytics for Direct Mail
Campaign Planning for Direct Mail: Cadence Planning
Campaign Planning for Direct Mail: Channel Planning
Campaign Planning for Direct Mail: Content Planning
Campaign Planning for Direct Mail: Introduction
Campaign Planning for Direct Mail: Messaging Strategy
Creative for Direct Mail
Data Hygiene for Direct Mail
Optimizing Direct Mail Production
Blast from the Past: What Has Changed In Marketing from 5 Years Ago?
Agile Marketing in Practice: Here’s How We’re Doing It
International Oil and Gas Co. Benefits from End-to-End Fulfillment Solution
How Successful Brands Can Prepare for Disruption
Is Digital Really Low Return? Marketing Advisory Board Weighs In
Semiconductor Manufacturer Triples Online Sales with New eCommerce Site
The 5 Pillars of Best-in-Class Marketing
How to Get Started with Machine Learning and Artificial Intelligence
Office Equipment Leader Centralizes Global Marketing with Signal Hub
CMOs, It’s Time for Some Reflection: Response to Gartner Survey
Interpret B2B Buyer Signals with Artificial Intelligence
Harte Hanks Featured Vol 2 Sept 2017
Nordstrom Local: A Test in Disrupting Amazon
Chatbots: A New Opportunity in Financial Services
Tailoring Conversations with Artificial Intelligence
What Customers Really, Really Want from Brands
Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human
Fortune 100 Retailer Deploys Signal Hub to Drive Business
3 Ways to Use Machine Learning in Your Marketing
Reading Buyer Signals for Human Marketing
Content's Highest Calling
Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution
Chatbots Are All the Rage—Here's How to Train Them
Machine Learning: Separating the Hype from Reality
Sony Makes Marketing Human, Achieves Superior Results
Harte Hanks Featured Vol 1 Aug 2017
Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine
What Is Machine Learning—And How to Use it to Supercharge Your Marketing
Introducing The Boutique: Why Our War Room Needed a New Name
How to Personalize Your B2B Marketing with Artificial Intelligence
The Yin and Yang of Segmentation
Customer Journey Orchestration: The Evolution of Marketing Automation
Retail Marketing in 2017: Approaches CMOs Need to Know
The Evolving Retail Customer Experience: Frank Grillo and Kay Lemon on Knowledge@Wharton
Stop Relying on Demographics Now: 3 Steps to Better B2B Personas
Do Customers Want Integrated Media?
The MarTech Maturity Model
Why Casper is Winning—Valuable Lessons for Pure Play Retailers
How Mobile is Transforming the Customer Journey
Customer Engagement Hub: Technology Company Reduces Cart Abandonment by 30%
The Seven Secrets of Strategic Segmentation
Super Personalized Human Marketing—At Scale
It's Time for Banks to Stop Targeting ''Millennials''
The 2 Main Ways to Use Machine Learning in Your Marketing
FiServ Marketers: How to Overcome Confirmation Bias and Loss Aversion
How to Build Personas Around ''How Can I Help You?''
Understand Your Buyers in the Moment to Humanize their Journeys
Why Traditional Personas Aren't Good Enough Anymore
Bobbi Brown Wields the Power of the Experience Center
Amazon and Whole Foods: Why Retail Still Needs Brick and Mortar
Who Drives Brand Meaning: The Marketer or the Consumer?
The Difference Between Integration and Orchestration is Customer Context
Persona Myopia Ruins Digital Marketing
Behavioral Finance and the Buyer’s Journey: Overcome Mental Biases
5 Strong and Stable Marketing Pointers from the UK General Election Campaigns
How Brick and Mortar Can Compete in a Digital World
Going Beyond 1:1: How to Create One-to-the-Moment B2B Marketing
The War Room: Our First Roadblock (of Many)
6 Things That Bad Content and a Bad First Date Have in Common
The War Room: A Powerful Tool for Human Marketing
Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer
How to Build a Humanistic Marketing Ecosystem
Has Digital Marketing Evolved in Unforeseen Ways?
A 4-Step Guide to Aligning Content Marketing and ABM
Lenders: Use The Buyer’s Journey to Deliver Valuable Content
CMO Tami Mohney on Retail Marketing Metrics
VIDEO: Scott Galloway – “How Amazon is Dismantling Retail”
The Rise of the (Marketing) Machines—How to Tame Them
Modern Marketers: Overcoming Today’s Three Biggest Challenges to Growth
Better Attribution Means Better Marketing Results—How to Get Started
CRM 3.0: Using Technology to Bring Human Interaction Back to Marketing
Signals: Identify and Get to Know Your Customers Better
Harte Hanks brings next generation data and analytics to marketers with Opera Solutions’ Signal Hub platform
The World is NOT Your Oyster: How to do Market Segmentation
How to Give Your Customers the Support Experience They Really Want
FiServ Marketers: Your Solution to the Attribution Struggle
Online Retailer Attracts New Clients with Direct Mail
Buyer Personas Are NOT Customer Segments: What You Need to Know
Do You Really Need that Survey? Better Ways to Improve CX
Did Micro-Moments Ruin My Buyer’s Journey Maps?
Social Hijacking of St. Patty’s vs. Mardi Gras: Global Beats National
How to Inoculate Your Brand from Political Backlash: Interview with Elsie Maio
Fulfillment: Consumer Brand Speeds Up Delivery, Saves Money, Satisfies Customers
Personalization Across the B2B Tech Buyer’s Journey
Insurance Provider Improves Inbound Contact Center, Sells More Plans
Contact Center: Restaurant Chain Improves Satisfaction with Modern Customer Support
Contact Center: Professional Sports League Upgrades Support Team, Technology
Contact Center: FLEETCOR Drives Fuel Card Sales, Usage
How to be More Human in Your Marketing with Signals
How to Use Buyer Personas to Improve B2B Customer Experience
How to Capture More Buyers Earlier in their Journey: Response to McKinsey
How to Capture More Buyers Earlier in their Journey
MetLife Marketing is Focused on Providing Value—You Should Be, Too
The CMO Marketing Effectiveness Review: How to Best Prioritize Initiatives
The CMO Audit and Subsequent Growth Plan: A Guide
If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice
2017 Super Bowl Ads: Stranger Things Happened Than the Pat's Comeback
The Convergence of Digital and Physical Shopping Experiences
The Magic Question: What’s as Important as Baseball?
Are You Ready for the Future of Personal Data Privacy?
A Powerful, Reliable Way to Cut Through the Marcom Clutter
Retailers: What You Need to Learn from Holiday 2016
CMOs: This is the Year to Focus on Artificial Intelligence
How to Use Combinatorics to Generate Good Ideas
Why Data-Driven Creative is so Powerful—and How to Use It
ROA: The Most Important Marketing Metric in 2017
How to Boost Both Awareness and Conversions with Facebook
Great Marketers Will Focus on Small Data for Success This Year
Mapping a Better Customer Experience for Contact Center
Retailers: What You Need to Know to Win Against All-Powerful Amazon
CMOs: Where Our Heads Need to be for Success in 2017
Make 2017 Beautiful with Personalization
How to Create Ads that Grab Attention—But Not at the Cost of Relevance
How to create the most valuable interactions
Advanced Fractional Attribution Solution Proof of Concept
Fostering Long-Term Customer Relationships in a Multichannel World
5 Powerful Lessons Social Media Marketers Can Learn from Trump. So Great!
Customer Centricity Means Time and Money. Is it Worth It?
Top 10 Thumb-Stopping Moments at Social Media Week
Experience Design. What’s It All About?
Harte Hanks - Social Audit
Harte Hanks - Social Command Center
Harte Hanks - Social Intelligence
Harte Hanks - Social Reporting
Harte Hanks - Social Selling
Can Bricks and Mortar Compete with On-line Retailing?
Customer Journey Mapping: What You Need to Know
What Every CMO Needs to Know About the Buyer's Journey
Experiencing the experiential
Earned media, custom content and the power of social
It's not you, it's me: the power of personalized content
3 Components of Best-in-Class Social Support
Navigating the Age of Digital Disruption for Retailers and Consumers
How Social Listening Drives Customer Experience for Electronics Brand
How Global Tech Leader Increased New B2B Buyers by 289%
The Power of Social Listening
Mastering the New Customer Experience
Mastering Digital Growth
Harnessing the Power of Social Media
Four Essential Elements For B2B Success
Four Essential Elements for B2C Success
Email Marketers: What You Need to Know About iOS 10
Multi-channel campaign optimization to improve conversions by x100 and lower CPA by 56%
Digital Advertising Approach Saves $200K
Online Marketplace Lowers Acquisition Costs by 78% with Google Display Network
Why take customers to a virtual world? An introduction to VR for B2C marketers
New Mover Marketing: How To Successfully Target This High Opportunity Market
Smart. Successful. Interactions.
Satisfy customers. Grow their loyalty.
How to engage your entire organization in supporting your customer experience
Enhancing customer experience through contact center
IoT and Micro-Moments: Optimizing Big and Small Data to drive Omnichannel Marketing
New Mover Marketing Suite Brochure
IoT and Micro-Moments Marketing: Leveraging Big Data to Improve the Customer Journey
IoT and Micro-Moments Marketing: Opportunities and Pitfalls
Single View of Customer
Data Driven Insight
Why take buyers to a virtual world? An Introduction for B2B Marketers
Harte Hanks’ Sony Electronics email campaign wins direct marketing best in show award
Creating Meaningful Customer Engagement: The Need for a Connected Omni-channel Experience
Global Consumer Electronics Manufacturer Becomes Leader in Social Support
A smarter customer experience for a leading entertainment provider
A Wider Context for Content
B2B vs B2C marketing analytics – the same, but different?
Takeaways from the VR World Congress
How to Engage Your Organization in Supporting Your CX
Maximizing Customer Lifetime Value in the Automotive Industry
The Machines of SXSW Future
Determining Your Analytics "Intelligence" Level
Seven Steps to Smarter Demand Generation
Pre-SXSW: Three Trends and Tracks That May Impact Your Marketing Plans in 2016
The Critical Role of Analytics Driven Insight in the Financial Services Sector
How to Individualise Your Marketing: Smarter Demand Generation and the Rise of Micro-targeting
Three Marketing Automation Myths That Need to Die
Smarter Demand Gen Awakens
''Customer-Centricity: What It Is … and Isn’t'' – An Interview with Frank Grillo, CMO, Harte Hanks
How Pharmaceutical CRMs Can Lead to Healthier Relationships
Why 1st-party Data is Marketing's Hottest Asset
The Lin-Rodnitzky Ratio. 3Q Digital's Simple Way to measure AdWords Account Performance
Introducing the Wide Tail - Why the Long Tail is Dying and How to Adjust
An Introduction to Alpha Beta Campaign Structure
Four Simple Ways to Amplify Your Customer Support with Social Media
Samsung Gear VR Cinematic
Samsung Gear VR Gaming
Hello Reality, Let's Go Virtual
Technology Is Not a Substitute for Creativity
The Hottest Three Letter Acronym for 2016: D-M-P
Samsung Delighted Customers with Launch of Galaxy Note 4
Deliver large-scale, cross-channel support solutions in record time.
How a top pharmaceutical company wrote their own prescription for success
The Campaign is Dead, Long Live the Campaign
Marketing Technology: Where’s My ROI?
The Revolution Will Be Televised
Back to the Future: Predictive Analytics
Client Satisfaction and Smarter Customer Interactions: The Heart and Soul of Harte Hanks
The 4 Biggest Challenges Facing B2B Tech Marketers Today (Part 4)
Staying in Touch With the Zeitgeist
Elevate Your Contact Center Through Smarter Agent Workspace
The 4 Biggest Challenges Facing B2B Tech Marketers Today (Part 3)
Tips to Create Smarter Customer Interactions Using Innovative Technology Solutions — The Voice Channel
Global Patient Support Needs to ‘Think Local’
The 4 Biggest Challenges Facing B2B Tech Marketers Today (Part 2)
Key Takeaways from 3Q Digital Summit (Part 2)
Tips to Create Smarter Customer Interactions Using Innovative Technology Solutions -- The Voice Channel
Tips to Create Smarter Customer Interactions Using Innovative Technology Solutions — The Customer Support Site
Key Takeaways from 3Q Digital Growth Summit (Part 1)
The 4 Biggest Challenges Facing B2B Tech Marketers Today (Part 1)
Meet Karen Puckett, Harte Hanks’ New President and CEO
Predictive Spam or Predictive Revenue
Harte Hanks Puts Inaugural Transport Award for “Carrier of the Quarter” into Motion
Start Seeing ROI, More Sales with Marketing Automation
Learning the Power of Marketing Automation
Building Customer Loyalty Through Integrated Customer Experiences
Tips for Creating Smarter, More Effective Email Marketing
The ABCs of Identifying Your Best-Selling Products
How to Sell More this Holiday Season through Smarter Customer Interactions
How to Get (and Stay!) Ahead of the Mobile Consumer: 5 Tips
5 Ways to Improve Your Contact Center Through Digital Marketing
Customer Data: Why Quality Trumps Quantity + a 4-Step Approach to Remediation
Creating Contact Center Efficiencies through Workforce Management
Show Me My Money: Personalization for Banking Consumers in the Digital Age
Single Customer View: Going Beyond Cookies to People and Intent
Why You’ll Lose with a Data-First Strategy…and What To Do Instead
Find Your Target Audience Using Google Analytics
New Technologies & Enhanced Efficiencies: Key Themes at Call Center Week
Selfies with the Postmaster General and the Future of Direct Mail
Harte Hanks Announces the Sale of Its B2B Research Business
Harte Hanks and 3Q to Do Something Memorable In Retail
What the X in SXSWi Stands For.
Harte Hanks Acquires 3Q Digital
Integrated Marketing Through Connected Consumers
Journey Mapping: Design and Deliver a Remarkable Customer Experience
4 Hacks to Keep Your Company’s Blog Content Flowing
How to Find Your Most “Persuadable” Targets with Uplift Modeling
Uplift Modeling: Not So Scary After All (Case Study)
Knowledge Shared, Knowledge Gained: Giving Back to Our Communities in 2014
Want a Better Agency Partner? Be a Better Client!
5 Questions to Ask Before Launching a Retail Loyalty Program
Social Customer Support: Happier Customers, Lower Costs
Who Wants to Waste Time or Money on Data? Not me.
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Aaron is VP, Global Strategic Accounts at Harte Hanks. For 18+ years, Aaron has been building integrated direct marketing solutions for global B2B firms. He's had the pleasure of working with top technology and manufacturing brands building solutions that support their needs and successfully deliver their desired results.
With over 25 years’ industry experience, Alan’s been leading award-winning integrated agency creative departments since 2006. He possesses extensive sector knowledge and is a master of the complete creative process – from brand creation to lead generation.
He promotes his passion for big thinking and ‘ideas first, channels second’ mentality within his teams, by always looking for ways to encourage disruptive and brave creative decisions from his clients. Involved in all of Harte Hanks’ creative relationships with global brands including Samsung, Progressive, Bank of America and Sony, Alan loves creating ground-breaking content that wins awards and drives ROI.
Putting his decade of experience in B2B and B2C marketing to good use, Alex realizes integrated, metric-driven marketing strategies that boost sales and deliver impressive ROI across verticals. From buyer journey definition and demand generation to personas and marketing automation, he thrives on developing effective solutions, cementing strong relationships and growing profit with a pragmatic, customer-focused approach. Sports mad, Alex loves the NFL, the NBA and just about every other sport. In fact, he often leverages the power of data and analytics to manage his Fantasty Football teams more effectively…
As EVP, Contact Centers & CHRO, Andrew shares responsibility for leading Harte Hanks operations and is directly responsible for Customer Experience Support, delivering customer support, demand generation, and back office marketing services to some of the world’s best-loved brands. With almost 20 years at the company, Andrew brings a well-rounded perspective on the business and approach to leadership.
Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. He is the author of “What Customers Want” (McGraw-Hill) and numerous articles in Harvard Business Review and Sloan Management Review.
Anubhav leads Wipro’s Connected Customer Experience business delivering services across marketing, sales, commerce, digitization, automation, API, modernization, mobility and user experience in the Americas. He also manages the mobility and UX engineering practice globally. With over 20 years of experience in building software, Anubhav has contributed to innovative and award-winning programs around digital transformation and customer experience. He is passionate about conversational bots and supports clients in adopting them as part of their transformation initiatives..
As a Director in Harte Hanks' Consulting Services Practice, Asha helps to spearhead CMO advisory engagements ranging from Outcome-Driven-Innovation efforts to go-to-market strategy work to marketing automation and lead generation work. She is an accomplished management consulting professional with deep experience in the Healthcare, Insurance, Health & Wellness, CPG, Telecom and IT Services industries.
Creating content that captures the audiences’ attention and helps brands engage people in the most powerful ways – that’s Candi’s job. Leading the copywriting fold in our Bristol creative team, this Senior Copywriter is as enthusiastic about conjuring up big, bang-on-brief ideas as she is writing thought leadership articles and creating snappy but super effective social posts.
From crafting concepts to polishing paragraphs, she prides herself on getting to the heart of even the most complex topics to make sure every piece of copy shines. When she’s not waging the war against boring content, you can probably find her adding to her ever-blossoming stationary collection, cooking up a storm in the kitchen or testing our her recent wine qualification.
Katie Sweet is Content Marketing Manager at Evergage, focused on crafting relevant content and maintaining the Evergage blog. When Katie isn’t meeting challenging deadlines, chasing blog contributors, and driving content at Evergage, she is constantly reading, homebrewing, traveling, and trying adventurous foods.
Chris is our Head of Privacy at Harte Hanks. Focused on privacy management frameworks designed to support privacy and enable informed business decisions in dynamic environments, Chris helps firms to design, implement, manage and optimize their information security.
As Head of Analytics, Consumer Brands at Harte Hanks, Dan’s focus is on analytic leadership and consultative design of customer-centric solutions. He helps brands understand the power of data, as well as how insights can be actionable and impact omnichannel marketing strategies and programs.
As SVP of Client Services, David’s role is to oversee client relationships and the disciplines of the agency that drive them. He builds cross functional working teams to deliver against the individual needs of each client, and he plays a hands-on role in on-boarding new clients to ensure that the foundations are in place for a successful working relationship. David boasts 18+ years of experience in both client-side and agency positions, leading teams to deliver cross-channel campaigns for B2B and B2C brands—locally and globally.
David is founder and CEO of 3Q Digital, Harte Hanks’ digital marketing agency. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com, FindLaw, Adteractive, and Mercantila. David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.
DeShelia is an award-winning digital marketing strategist with over 12 years of expertise in go-to-market planning, persona development, customer engagement, content strategy, search, analytics, sales enablement and social media for B2B organizations. Her innovative approach to solving complex marketing challenges has delivered powerful results for her clients and garnered the respect of her peers. DeShelia’s unique background in tech, healthcare, and consumer marketing provides a great blend of interactive digital marketing and innovative business technology.
Elizabeth is Senior Marketing Manager at Usermind, where she manages digital, creative, and events. Prior to Usermind, she managed marketing communications and brand strategy at PitchBook Data, Moz, and zulily.
Frank Grillo, former Harte Hanks CMO, brought creativity and an emphasis on customer centricity to the Harte Hanks brand. With more than 25 years of sales and marketing experience, Frank has helped many brands expand and transition their marketing strategies through periods of significant change, innovation and disruption in the marketplace. He was laser-focused on two critical needs—defining solutions for digital and data, and raising the Harte Hanks profile with external audiences like media, analysts and investors.
Greg Costello is a copywriter, associate creative director, husband, father, Brooklynite, bounty hunter, crossword puzzle solver, and one of those is a lie. If you have any projects that will allow him to write and compose a jingle, please reach out.
Heather Curtis, Marketing Automation Analyst, has 10 years of marketing experience across a wide range of industries including legal, pharmaceutical, and technology. She is passionate about helping clients take their marketing efforts to the next level with digital and automated tactics for fully integrated results-driven campaigns. She also enjoys craft beer and running half marathon races around the world. Follow her on Twitter @HeatherMktg
Iain is a copywriter at Harte Hanks and a specialist in creating compelling and engaging copy and content to helps businesses communicate their brand, products and services.
As Marketing Services Manager, Ioana has more than 12 years experience in making sense of customer data and trying to figure out the context in which businesses can thrive. Amongst other things, Ioana specializes in transforming social conversation into actionable insights for large B2B tech clients, providing value through new and innovative ideas of doing business.
As Vice President, Marketing Strategy at Harte Hanks, JD has a consistent record of creating and executing marketing strategies that achieve industry-leading performance. For example, he has launched integrated campaigns that increased customer share of wallet by over $300 million. He has achieved customer retention 6.1% above industry peers by creating an automated one-to-one omnichannel new customer onboarding program. And JD has led the development, creation, and launch of customer loyalty CRM programs that consistently produced results 79% above industry average. He currently specializes in marketing in the financial services industry.
Jennifer brings 13+ years of marketing and product management/innovation experience to Harte Hanks. As Director of Innovation and Growth, Jennifer leads the positioning of Harte Hanks' marketing technology solutions—which includes the modernization of our customer data, data management, and advanced analytics platforms..
John is Baker Foundation Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. John is the former director of the Journal of Interactive Marketing and is currently developing a course on Big Data in Marketing. He founded the HBS Digital Marketing program and taught Digital Marketing Strategy. His research on marketing management and consumer behavior has been published in a variety of journals (for example, the Journal of Consumer Research and the Harvard Business Review). John has a Ph.D. in Marketing from the Wharton School, University of Pennsylvania and an MBA from the University of Cape Town.
Jon Dome, VP of Marketing, specializes in marketing strategy and customer experience management. He has a strong track record building and sustaining high performance client satisfaction teams. Jon leverages the Jobs-to-be-Done methodologies popularized by Tony Ulwick and Clayton Christensen to underpin new frameworks for marketers to optimize buyer’s journeys. A motivational team leader and an articulate communicator, Jon has a talent for driving customer-centric cultures.
Jon is a Senior Business Director at Harte Hanks and is located in our Uxbridge, UK location. He has over 20 years of experience working with global B2B clients to build pipeline and drive sales through multichannel marketing programs. With expertise in the B2B technology sector, Jon is a results-focused, strategic thinker that specializes in designing and executing integrated, metric-driven sales and marketing strategies that deliver ROI.
Karen served as CEO of Harte Hanks from 2015 to 2018 and served as one of the company’s directors for nine years. She also brought nearly 15 years of COO and president experience in the telecom, cloud and managed services industries in both consumer and business segments, stemming from her time at CenturyLink, Inc. During her tenure there, she was instrumental in leading the company’s transformation from a local telephone business to an industry leader in advanced communications services, and driving revenue growth from $1.5 billion to more than $18 billion. Karen has a proven track record of successfully growing a company both organically and through acquisitions (she’s overseen 15 of them) and in navigating a business through shifts in industry dynamics.
Karl Hellman is a new breed of consultant, speaker, and writer, combining fascinating “real life” marketing stories with powerful principles of marketing. Karl’s astuteness and humor quickly engage his clients and audiences, and he is a sought-after speaker and guest lecturer. He has been a guest teacher and speaker in corporate settings, as well as at a number of colleges and universities. He earned his Doctorate in Business Administration at Georgia State University, where his dissertation topic was “Optimizing Investment in Different Levels of Key Account Relationships.
Karl is the founder and president of Resultrek, a global marketing and sales consulting, training and coaching firm dedicated to creating great marketers and sales people. In his practice he incorporates the principles and best practices outlined in 'The Customer Learning Curve', his dissertation, and other writings to help marketers collaborate with sales, operations, and customers to create and capture value.
As Vice President of Digital Engagement at Harte Hanks, Kate is passionate about creating experiences and products that keep pace with evolving customer needs and deepen brand engagement and advocacy. Kate also specializes in helping firms identify emerging channels through which consumers want to engage.
Kevin's expertise lies in developing innovative digital and email marketing strategies across the retail/eCommerce, CPG, sports/entertainment and financial verticals. He boasts 15+ years of experience in strategic planning, email marketing optimization, marketing operations, and client success.
As Chief Data and Analytics Officer for Harte Hanks, Korey Thurber manages ideation, development & delivery for customer analytics and data solutions. With more than 20 years of experience managing large international teams of data scientists, analysts & data solutions providers, Korey has helped many brands to successfully adapt & integrate analytics to develop, execute and optimize marketing strategies across diverse online and offline media. His extensive knowledge & experience has made him a valuable asset for many clients across multiple industry verticals including Financial Services, Wealth Management, Retail/CPG and Non-Profit.
Kylie is an innovative, goal-oriented Marketing Segment Manager for Financial Services. She has over five years of marketing experience in financial services, mental health and recruiting. She enjoys the unique challenges of financial services marketing, including compliance and regulatory requirements and the ever-evolving technological advancements. Kylie has a BA and BS from Arizona state and has completed several graduate-level courses in marketing and finance. Fun fact: Kylie grew up in her dad’s insurance office and recently married a financial advisor—she just can’t get away from the industry!;
Kylie is an innovative, goal-oriented Marketing Segment Manager for Financial Services. She has over five years of marketing experience in financial services, mental health and recruiting. She enjoys the unique challenges of financial services marketing, including compliance and regulatory requirements and the ever-evolving technological advancements. Kylie has a BA and BS from Arizona state and has completed several graduate-level courses in marketing and finance. Fun fact: Kylie grew up in her dad’s insurance office and recently married a financial advisor—she just can’t get away from the industry!.
As Director Business Development, Lane works with clients in financial services and insurance markets to understand and meet their marketing needs. Lane brings value to the table by asking the right questions of—and listening to—his clients, empowering them to interact contextually with their own customers, through direct and digital channels.
Laura Watson, Director of Strategy, has 16 years of marketing strategy experience in the financial services industry, managing direct and digital marketing teams. Passionate about integrated, omnichannel marketing, Laura combines strategic insight with results-driven methodology to help clients prove the incremental value of their marketing efforts. In her spare time, she enjoys helping with her family’s winery and fifth generation maple syrup business.
Marla Schilling, Marketing Manager, focuses on digital marketing, demand generation and marketing communications. She earned her BS at Ithaca College, with studies in Health Sciences and her Master’s at the University of Northern Colorado, with studies in Exercise Physiology.
As Vice President of Solution Sales at Harte Hanks, Matt uses his 20 years of experience in fulfillment operations to manage and evaluate fulfillment operations and market solutions. He is responsible for business strategy and consulting, and developing strategic plans for multi-site distribution of literature and product sample programs. Matt's expertise extends to unit management, digital printing and print-on-demand, small package shipping and all aspects of warehouse and fulfillment operations.
Michael is a Denver-based content writer for Harte Hanks specializing in marketing copywriting, editing and design. His hobbies include music, travel, film and reading.
Michele Fitzpatrick, Vice President, Consulting, is an experienced relationship marketing strategist and customer experience consultant. Her focus is helping major brands to better understand and connect with consumers throughout the buyer journey and across the customer lifecycle. Michele has 20+ years of experience improving customer relevance and engagement to deliver brand impact for retail, consumer brands, automotive, financial services, insurance, pharmaceuticals and associations.
As the SVP of Marketing Technology, Mike leads the delivery of our marketing services to our clients. He brings over 20 years of experience leading CRM, as well as direct and digital marketing programs that deliver results. Mike has held both agency and client-side roles, allowing him to understand and cater to the challenges each partner faces.
Mike has been part of the Harte Hanks team since 2013 and has held roles in sales and account management, including leading the consumer and automotive verticals. He is passionate about helping brands master the technology and develop the capabilities necessary to deliver groundbreaking digital marketing.
Born in Valencia, Spain, Natalia moved North East to Belgium after gaining her Master’s degree in Audiovisual Communication and she’s been working her magic in our Hasselt office since 1998.
After spending the first four years managing several multichannel marketing programs for a range of technology companies, Natalia redirected her career towards the pharmaceutical vertical. She now works closely with her clients to implement and deliver international omnichannel in the areas of patient support and clinical trials.
As a Senior Consultant in Harte Hanks' Consulting Services Practice, Natasha helps drive client ROI through customer experience efforts, voice-of-the-customer work and customer journey diagnostics. Natasha also has experience working in healthcare, IT Services, food and beverage, and non-profit sectors, where she has spearheaded marketing automation, social media strategy and web analytics efforts.
Nick works in Social Media Intelligence at Harte Hanks and is responsible for providing social media listening and analytics, identifying and tracking emerging trends and threats, crafting recommendations to further business goals based on social data, and more
Nicole Bump, Director of Content Marketing, is responsible for developing the Harte Hanks content strategy, bringing this strategy to life through the editorial board, generating much of the company's content and managing the Harte Hanks social presence. A writer at heart, Nicole also enjoys evaluating ways in which new technologies can enable better content production, distribution and measurement.
Paula is VP of content marketing and programs at Evergage, responsible for driving thought leadership, brand awareness and conversions. She has 25 years of experience developing and managing content marketing and go-to-market strategies at leading tech firms including Brainshark, Salary.com Dragon Systems and Lotus Development. Paula earned an MBA from Babson College and a BS in management from Boston College.
Rich Romig is Executive Creative Director at Harte Hanks. Rich has over 22 years of experience in direct-response, general and healthcare advertising, with a special focus on CRM and eCRM for many top U.S. brands. He has worked on relationship marketing programs for well-known clients such as Mazda, Procter & Gamble, Ortho-McNeil, Horizon Blue Cross Blue Shield of New Jersey, and Johnson & Johnson.
In his 25+ years in the customer services industries, Rusty has been involved in all aspects of direct marketing and customer management. He is currently responsible for client management for all contact center programs at Harte Hanks. He has a broad array of customer experiences, including traditional customer support, multichannel support (including social support programs), lead management and web-based initiatives for clients like Samsung, Microsoft, Major League Baseball, HBO and Barnes & Nobel.
Ryan Moats, Consumer and Retail Segment Manager, has over 12 years of connecting people and brands within the retail and consumer brands industries. He is responsible for planning, development and implementation of marketing strategies, marketing communications and customer journey activities designed to increase sales and brand awareness for clients in these industries.
Sam Kwietniak specializes in alchemizing the alphabet. His work has been published in cocktail menus, design magazines, home improvement stores, commuter trains, airwaves, and inboxes around the world. A proud citizen of Philadelphia, he enjoys life, liberty and the pursuit of fine chocolate.
Scott serves as head of Digital Delivery at Harte Hanks and is a 20-year passionate veteran of the digital marketing and business consulting space. In his role, Scott oversees the global marketing platform teams, including Salesforce Marketing Cloud, Adobe Marketing Cloud, Eloqua, and Marketo. Scott also provides thought leadership and guidance on highly successful implementations of our digital marketing solutions, helping our clients to become best-in-class digital marketing organizations. Prior to Harte Hanks, Scott worked for top agencies and startups in the space, including Sapient | Razorfish, and TMi (McCann Erickson) to support fortune 500 Brands’ digital transformations. He has also served as an advisor to technology firms including Salesforce Marketing Cloud (ExactTarget).
Working in the center of the creative problem solving process, Simon helps brands untangle complex digital, marketing and business challenges. He achieves this through the development of leading strategies that shape sophisticated creative ideas.
His background is as impressive as his strategic expertise: Simon has worked with both Consumer and B2B clients across a number of verticals including products, telco, and media & high tech. He’s an advocate of innovative and results-driven marketing, and is currently exploring the effect of disruptive technologies on the marketing agenda with leading brands.
Stacey joined the Harte Hanks Bristol team as an Account Executive and it wasn’t long before her calm-under-pressure ethos and project delivery skills earned her a promotion. Working across a number of key clients, Stacey’s role focuses on working with the team to smoothly deliver work that meets and exceeds clients’ needs.
Her breadth of experience in creative delivery spans from multi-touch email campaigns to awe-inspiring video production. She’s also a longstanding member of the social team and, subsequently, an expert in organizing pirate boat trips Christmas parties and other fun activities for the team.
Stacey Green, Head of Solution Services for Contact Center, leads a team dedicated to applying technology to create smarter interactions for our customers. She specializes in interaction optimization, deflection and multi channel customer support. This includes deploying, configuring, enhancing and integrating contact center technology across phone, web, video, chat, email, sms and social channels.;
Steve Acuna, VP of Segment Marketing, specializes in go-to-market strategy and has been instrumental in developing Harte Hanks’ Game Board approach to market segmentation. He and his team are responsible for determining Harte Hanks target segments and developing and executing on strategic plans to reach these segments. Prior to Harte Hanks, Steve has been integral to developing market strategy at CenturyLink and Cypress Communications.
Tej is a Marketing Campaign Director at Harte Hanks and leads cross-functional teams to plan and implement omnichannel direct marketing campaign engagements. With over 17 years of experience, Tej specializes in enterprise marketing management (EMM) platforms, such as cross-channel campaign management, real-time offer management, customer life cycle/behavioral and business rules-driven trigger management.
Terry Arnold, Senior Director and Solution Consultant, has extensive experience guiding customers in the design and development of inbound and outbound contact center programs in a wide range B2B and B2C markets. With over 28 years of experience in the development, execution and management of integrated direct marketing programs, Terry has filled an ever-widening array of roles related to managing customer engagements.
Thea is a results-driven marketing leader with a history of integrating digital solutions with traditional experiential, and engagement marketing. She boasts an impressive record of acquiring new clients, exceeding new and existing client expectations, and positively impacting return on marketing investment. Thea's expertise lies in the financial services industry, encompassing B2B and B2C within banking, insurance and investment.
Walt Ruday, Project Management Leader, has more than 15 years of experience managing large scale tactics in digital delivery and information technology. His areas of expertise include cross-functional leadership, business analysis, digital strategy, multichannel marketing, UX design and data analytics, and his industry expertise lies in the healthcare & pharma, entertainment, travel, B2B/B2C and non-profit. Walt’s passion is leading skilled, collaborative teams to strategize and execute ground-breaking solutions that drive powerful business results.
As Vice President of Marketing Strategy, Zach designs, executes, and optimizes highly-effective marketing efforts on behalf of marquee clients in automotive, consumer electronics, CPG, healthcare (DTC pharmaceutical, medical device, managed care) and non-profit/membership organizations.
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