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Aug 10, 2018, 15:35 PM
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A lot of clients ask us about where cryptocurrency is going, but the technology that tracks cryptocurrency (blockchain) holds more potential. JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how this technology can provide value to your financial services customers.
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Aug 10, 2018, 15:35 PM
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Brands that produce commodity products can still make real connections with their customers (think Coca-Cola). Zach Nelson, VP of Marketing Strategy at Harte Hanks, explains how.
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Aug 1, 2018, 15:35 PM
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Fintech seems to be one of the biggest threats to traditional financial services providers, but worrying about all of the possible technology-based players isn't likely to help you succeed. Watch this video for a better approach from JD Metcalf, VP of Marketing Strategy at Harte Hanks.
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Jul 31, 2018, 15:35 PM
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The more time we all spend interacting with digital devices, the more we crave human interaction. And customers want marketers to get to know them as individuals. JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains what this can look like in financial services.
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Jul 31, 2018, 15:35 PM
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It can feel daunting for a packaged goods brand to make an emotional connection with its customers—especially in the days of Amazon. Zach Nelson, VP of Marketing Strategy at Harte Hanks, explains how brands like Coca Cola surround commoditized products with "lifestyle wrappers" to create emotional connection and stay with the consumer between purchases.
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Jul 31, 2018, 15:35 PM
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It is the essence of omnichannel marketing: surrounding customers with relevant, coordinated messaging across channels, in the right moments. Zach Nelson, VP of Marketing at Harte Hanks, explains the strategy he calls "The Surround."
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Jul 31, 2018, 15:35 PM
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Most banks and credit unions want to tap into this acquisition opportunity—and it might be easier than it appears. Find out which opportunity we're referring to from JD Metcalf, VP of Marketing Strategy at Harte Hanks.
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Jul 31, 2018, 15:35 PM
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At the end of 2017, over $2B was sitting in the Starbucks payment app. Find out why this is important to banks and credit unions and what they can do about it from JD Metcalf, VP of Marketing Strategy at Harte Hanks.
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Jun 28, 2018, 02:03 AM
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Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing marketers to make a big leap forward.
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Jun 25, 2018, 15:35 PM
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Discover how to make the most of moving. Watch our video to learn how to drive sales and brand engagement for your business with the New Mover Marketing Suite by Harte Hanks.
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Jun 7, 2018, 15:35 PM
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Your brand's content is not only competing with other brands—it's also competing with the likes of Netflix, Hulu and Amazon Prime content for attention. You can stand out by delivering real value. Nicole Bump, Director of Content Marketing at Harte Hanks, explains.
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May 29, 2018, 15:35 PM
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We know content is important, but it can be a big challenge to create a steady stream of high quality material. Nicole Bump, Director of Content Marketing at Harte Hanks, provides three tips for producing valuable content on the regular.
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May 29, 2018, 15:35 PM
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Instead of trying to be everything to everyone on social media, consider context audiences. Hear Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explain why they can be a great tool for generating relevant social communities.
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May 29, 2018, 15:35 PM
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Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what should be top of mind for social media marketers in 2018. You might also find value in this this post by Kate: 5 Dos and Don'ts on How to Use Consumer Data in Social
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May 29, 2018, 15:35 PM
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Content that never sleeps! Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains an insider tip for creating an always-on content machine. Check out how to create lots of content from a few simple steps.
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May 29, 2018, 15:35 PM
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While reaching a large audience with a prominent influencer sounds like a winning bet, you might be better off focusing on your brand advocates. Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains why—and how to find them.
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May 29, 2018, 15:35 PM
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Do you know what your customers want from you on social? Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what it is—and how to deliver it.
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May 29, 2018, 15:35 PM
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Social media should be about having personalized conversations. See which brand Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, holds on a pedestal for social personalization.
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May 29, 2018, 11:07 AM
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Content is still king, but only if it delivers value to those that engage with it. Nicole Bump, Director of Content Marketing at Harte Hanks, explains how to deliver this value by understanding the buyer's journey.
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May 8, 2018, 15:35 PM
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If we're looking to generate true dialogue on social media, we need to measure more than likes. Nick LaBran, Social Media Intelligence, provides some alternatives.
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May 8, 2018, 15:35 PM
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It's one of the biggest challenges facing social media marketers: being heard in a sea of ever increasing voices. But it's not about shouting the loudest. Hear what Nick LaBran, Social Media Intelligence at Harte Hanks, recommends.
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May 8, 2018, 15:35 PM
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Are you being social on social? Or making this common mistake? Nick LaBran, Social Media Intelligence at Harte Hanks, explains what lots of marketers are getting wrong. If you want to get social right, check out one of our social listening case studies.
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Apr 30, 2018, 15:35 PM
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At the end of the day, we're all people, and we're making decisions not just based on rational evaluation—but also based on our experiences with brands. Brands therefore need to connect with customers on a more human level. Nicole Pawluk, Director of Strategy and Planning at Harte Hanks, explains why this is particularly important for financial services brands.
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Apr 30, 2018, 15:35 PM
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For customers that avoid marketing messages, it's best to forget about "marketing" altogether. Instead, focus on creating value. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, explains.
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Apr 30, 2018, 15:35 PM
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"If you build it, they will come." Not so with mobile apps. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, explains why marketers need a plan for how to continually engage users with their mobile apps.
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Apr 30, 2018, 15:35 PM
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People have deep, emotional connections with their smartphones, which makes mobile a great place to have a genuine, human conversation. Hear more from Nicole Pawluk, Director of Strategy and Planning at Harte Hanks.
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Apr 26, 2018, 15:35 PM
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Understand your customers' digital buyer signals to say the right things, in the right moments, beautifully on cue.
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Apr 5, 2018, 15:35 PM
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DeShelia Spann, Director of Strategy at Harte Hanks, explains why content is one of the few things that will remain constant in B2B marketing—and how to use it across the buyer's journey.
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Apr 5, 2018, 15:35 PM
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For B2B marketers to be successful, they need to take personalization beyond a name in an email to consistently serving up contextual messaging that aligns with behavioral insights and the buyer's journey.
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Apr 5, 2018, 15:35 PM
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Harte Hanks Director of Strategy DeShelia Spann explains how B2B marketers can use AI to move from broad-based messaging to a one-to-one approach.
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Mar 29, 2018, 15:35 PM
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Harte Hanks Strategist Beth Curtis-Clarke explains why B2B brands need to go beyond metrics and facts to humans and emotion in their marketing—and provides tips for getting started with storytelling.
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Mar 22, 2018, 15:35 PM
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Some brands are doing great account based marketing—and having fun with it. Alex Gill, SVP of B2B Strategy at Harte Hanks, explains how IBM is successfully using social listening to drive their ABM efforts.
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Mar 22, 2018, 15:35 PM
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Account based marketing (ABM) is a hot trend in B2B businesses, but not everyone is getting it right. Alex Gill, SVP of B2B Strategy at Harte Hanks, explains some of the mistakes brands are making with their ABM.
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Mar 22, 2018, 15:35 PM
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Alex Gill, SVP of B2B Strategy at Harte Hanks, defines account based marketing (ABM) and its goals.
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Mar 1, 2018, 15:35 PM
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Jason Burns, Senior Social Media Manager at Harte Hanks, explains the rise of live video and how brands should be integrating it into their content and social strategies.
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Feb 20, 2018, 15:35 PM
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Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that consumer packaged goods manufacturers will continue to learn more about their end customers through data and technology—enabling them to build relationships directly with their consumers.
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Feb 20, 2018, 15:35 PM
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Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University and Chair of the Harte Hanks Marketing Advisory Board, explains the value customers can expect from the Harte Hanks-Wipro partnership.
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Feb 20, 2018, 15:35 PM
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Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, explains why brands are seeing such excessive product returns and provides advice on how to reduce return rate.
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Feb 14, 2018, 15:35 PM
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You must know your customers and their context more deeply to achieve more human marketing.
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Feb 14, 2018, 15:35 PM
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Success isn't about how loud you shout or how far you push your message out. Work out your best opportunities for success and engage with those most likely to say "yes, yes, yes!"
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Feb 14, 2018, 15:35 PM
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Don't be a creep. You must know your customers and their context more deeply to achieve more human marketing.
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Feb 14, 2018, 15:35 PM
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You must know your customers and their context more deeply to achieve more human marketing.
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Feb 14, 2018, 14:35 PM
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You must know your customers and their context more deeply to achieve more human marketing.
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Feb 2, 2018, 15:35 PM
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Dec 1, 2017, 14:35 PM
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Understand your customers' buyer's journeys to add value every step of the way.
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Oct 3, 2017, 15:35 PM
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Oct 3, 2017, 15:35 PM
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Oct 3, 2017, 15:35 PM
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Oct 3, 2017, 15:35 PM
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Oct 3, 2017, 15:35 PM
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Oct 3, 2017, 15:35 PM
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Oct 3, 2017, 15:35 PM
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Oct 3, 2017, 15:35 PM
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Bad data costs you money and limits the success of your direct mail campaigns. Check out common pitfalls and how to fix them to save money and optimize mail performance.
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Oct 3, 2017, 15:35 PM
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Sep 19, 2017, 15:35 PM
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Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the shots. If marketing is going to have any chance at success, it must be delivering value to the consumer and helping to solve the problems this person has set out to solve, in the moment they need to be solved. This goes beyond one-to-one marketing.
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Sep 6, 2017, 15:35 PM
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As humans, we have an infinite capacity to adjust our conversations in real time based on others' turns in the conversation. Digital marketing needs to act this way, too, and technology like AI can help.
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Sep 5, 2017, 15:35 PM
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Aug 31, 2017, 16:57 PM
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Marla Schilling
I recently watched the film “Hidden Figures,” which tells the story of three brilliant African American women at NASA, Katherine Johnson (Taraji P. Henson), Dorothy Vaughan (Octavia Spencer), and Mary Jackson (Janelle Monáe). These pioneering ladies were truly the brains behind the launch of astronaut John Glenn into space.
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Aug 28, 2017, 15:35 PM
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Buyers leave digital signals behind. Marketers must learn to understand them.
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Aug 28, 2017, 15:35 PM
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Frank Grillo, Harte Hanks CMO, discusses the role of personas and the buyer's journey in one-to-moment marketing.
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Aug 28, 2017, 15:35 PM
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Harte Hanks CMO Frank Grillo chats about content as the digital equivalent to a face-to-face conversation.
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Jun 30, 2017, 15:35 PM
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Customer engagement just got bigger and better. Harte Hanks and Wipro have partnered to bring you super personalized human marketing at scale.
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Jun 22, 2017, 15:35 PM
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Jun 22, 2017, 15:35 PM
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A buyer's role and situation plays an important part in determining what his or her journey will look like. As marketers, we must be able to understand this context and engage each person relevantly.
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Jun 22, 2017, 15:35 PM
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Apr 19, 2017, 15:35 PM
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Nov 17, 2016, 14:35 PM
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Nov 17, 2016, 14:35 PM
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Nov 17, 2016, 14:35 PM
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Nov 17, 2016, 14:35 PM
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Nov 17, 2016, 14:35 PM
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Jun 20, 2016, 07:06 AM
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Jun 20, 2016, 06:41 AM
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Apr 29, 2016, 15:35 PM
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Dec 15, 2015, 15:35 PM
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Our latest work for the Samsung Mobile's Global Social team showcases the fun you can have if you add the Gear VR to a Galaxy ecosystem built around your smartphone.
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Dec 15, 2015, 15:35 PM
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Our latest work for the Samsung Mobile's Global Social team showcases the fun you can have if you add the Gear VR to a Galaxy ecosystem built around your smartphone.
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Dec 1, 2015, 15:35 PM
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