8 Things You Should Know About Your Automotive Customer

Sep 24, 2018, 01:08 AM by Courtney Eckert

People are demanding more from their experiences with brands, both online and off. To meet these demands, you have to get to know them—each and every one of them. Because with the right information, you can make more relevant offers, at more pertinent times, in more appropriate places, ensuring you reach a more receptive audience.
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Luxury Auto Brand Drives Customers to the Dealership Network for Service

Jul 16, 2018, 15:44 PM by None

The dealership network of a major import automotive brand was losing after-sales revenue, an extremely important part of the dealership's overall profitability.
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Global DataView: Solution Overview

Jun 7, 2018, 15:44 PM by None

In a world where customers demand exceptional, relevant experiences—online and offline—single, static data points and demographics simply won’t cut it. ou cannot converse contextually with someone by knowing that she’s a 38-year old female from Denver making $67,000 per year.
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HHQ Vol. 3 Spring 2018

May 11, 2018, 15:44 PM by None

What an exciting and yet challenging time to be in marketing. The demands placed on us as marketers are constantly expanding and are being driven from all areas that impact our customers’ and potential customers’ lives. Perhaps none is more top of mind at the moment than trust. People share their information with us in the two-fold belief that we first will respect it, and second, that we will use it in a way that is genuinely relevant to them.
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Why Automakers Must Fix the Digital Retail Experience

Mar 8, 2018, 09:24 AM by Mike Hastings

Auto marketers can best respond by focusing on three major areas: the retail experience, the connected car, and new mobility patterns. Out of these three areas, we suspect a major shakeout in the digital phase of the retail experience will happen first. Those brands that radically enhance their ability to digitally connect with auto buyers and make their digital marketing more human will enjoy outsized rewards.
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The Top Issues—And Opportunities—Facing Auto Marketers in 2018

Jan 24, 2018, 10:21 AM by Mike hastings

As automakers gather this week and last in Detroit at the North American International Auto Show, they’re celebrating impressive 2017 sales—especially of trucks and SUVs that generate big profits. But the outlook for 2018 and beyond is a little less clear.
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Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer

May 16, 2017, 15:44 PM by None

This luxury auto manufacturer had a new vision of a more connected consumer experience that would meet buyers where they are across the customer journey. Initially rolling out across two European markets, they needed a partner to connect all internal silos and champion customer centricity.
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Maximizing Customer Lifetime Value in the Automotive Industry

Apr 12, 2016, 13:47 PM by Michael Krueger

How to get over what is keeping you up at night. And, I don’t just mean those crazy neighbors next door. In your competitive market, how can you keep pace with customer needs? How can you be certain that you are investing in the right channels to acquire more customers? What if you were told you had to decrease your budget – where would you first look to cut?
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