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Jun 25, 2018, 15:35 PM
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Discover how to make the most of moving. Watch our video to learn how to drive sales and brand engagement for your business with the New Mover Marketing Suite by Harte Hanks.
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Jun 7, 2018, 15:44 PM
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In a world where customers demand exceptional, relevant experiences—online and offline—single, static data points and demographics simply won’t cut it. ou cannot converse contextually with someone by knowing that she’s a 38-year old female from Denver making $67,000 per year.
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May 25, 2018, 10:27 AM
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Matt Pollock
We've all seen those infomercials with products that look like they would be genius—if they worked. Little egg cups that will make hard boiled eggs a cinch by replacing the hard-to-peel egg shell with a plastic case ("Never peel an egg again!"). A machine that will suck ear wax out of your ears to prevent painful Q-tip injuries. The gadget that quickly snips off all of the split ends in your hair.
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Apr 20, 2018, 15:44 PM
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nexTouch is a proprietary online ordering platform that allows you to simplify fulfillment and empower your sales, marketing and channel-partner teams to do the same—saving you both time and money. Select from your corporate-branded templates and approved messaging to create, proof and print unique documents that adhere to your brand standards.
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Apr 20, 2018, 15:44 PM
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MagikScan is a data-driven solution from Harte Hanks designed to enhance your response rate and extend the life of your direct mail campaigns. The program starts with traditional direct mail and then adds a twist: a reusable and fun-to-activate Quick Response (QR) code that leads the consumer to ongoing offers
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Apr 19, 2018, 15:44 PM
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Managing someone’s financial assets is about as personal a business as you can get. After all, the performance of customers’ portfolios directly impacts their lives—whether they’re planning for college expenses or looking toward a comfortable retirement. Yet in such a personal business, the customer acquisition process isn’t always personal.
Additionally, the industry faces some daunting challenges.
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Apr 11, 2018, 10:31 AM
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Matt Pollock
We've been seeing a major change in the marketplace over the past 10 years when it comes to fulfillment. Some companies are suddenly exiting the playing field, and others are slowly backing away by not investing in systems to keep it moving forward.
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Apr 9, 2018, 15:44 PM
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Technology has reshaped many industries, but few, in recent years, have been as disrupted as the insurance industry. With the prevalence of online shopping and consumers simply expecting a more customized experience, today’s insurers face significant challenges.
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Mar 29, 2018, 15:44 PM
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Retail banking is increasingly a customer-driven industry. The surge in mobile banking alone is evidence that customers want access well past “banking hours”—and they’re willing to shop around until they find a relationship that works for them.
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Mar 29, 2018, 15:44 PM
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Consuming today’s digital media is all about personal preferences and the individual user experience. When, where and how we watch our favorite shows or events is as personal as the clothing we buy. Our experience in engaging with a brand dictates whether it’s worthy of our precious time and attention.
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Feb 2, 2018, 14:44 PM
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This pharmaceutical brand produces a leading drug that treats a chronic disease. The company identified an opportunity to provide patient support tailored to the needs of each individual living with this disease. The objective was to provide a personalized, human-based approach to support that could scale to a global level in order to improve patients’ personal outcomes and empower them to live their lives to the fullest.
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Feb 1, 2018, 14:44 PM
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Marketing automation is more than the latest corporate buzzword. It’s a powerful strategy and tool that allows companies to nurture prospects with highly personalized, useful content. It helps convert prospects into customers, and customers into brand ambassadors.
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Dec 14, 2017, 14:44 PM
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In the highly competitive banking industry, regional banks face enormous challenges without the benefit of huge marketing budgets and resources that national banks enjoy. To remain profitable in a highly-connected era, this regional bank realized they had to adapt to customer needs in more relevant ways—both quickly and cost effectively.
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Dec 11, 2017, 14:44 PM
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A well-known semiconductor manufacturer was using a print-and-distribute model, printing a large number of materials to be shipped to fulfillment operations in Europe, Southeast Asia and North America.
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Nov 22, 2017, 14:44 PM
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Based in the United Kingdom, this payment processing giant expanded their footprint into the United States. The brand’s unique offering benefits customers beyond basic payment processing and provides insights that can help customers grow their businesses. However, their story is complex and must be told in such a way that will garner optimal results for the US-based operation.
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Nov 22, 2017, 14:44 PM
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In the early 2000’s, this global technology leader relied on marketing staff spread across multiple centers in Europe for its campaign execution. Services were delivered at a non-standardized, regional level with little to no reporting or management structure in place.
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Nov 22, 2017, 14:44 PM
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Every interaction between a company and a customer needs to bring value. It must engage the customer properly based on what we know about them, where they’re at in their buyer’s journey and what are they looking for.
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Oct 20, 2017, 15:44 PM
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By implementing the Customer Engagement Hub, this technology company sought to connect data and systems to deliver successful onboarding at scale.
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Oct 16, 2017, 15:44 PM
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Take an increasingly competitive and pressurized global market for technology products. Add constantly evolving buyer behavior, and then factor in social media’s growing influence on buying decisions. These trends represent remarkable opportunities provided you have the right tools and insights.
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Sep 19, 2017, 15:44 PM
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A global, top-ten semiconductor manufacturer sells parts for computers, mobile phones, and other devices. Historically, the company relied on distributors to sell small- and medium-sized customers and fielded direct sales teams for large accounts. All sales orders were fulfilled by a global network of independent distributors.
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Aug 23, 2017, 15:44 PM
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Panasonic Business was working with five different agencies in five different countries across Europe to generate leads for its 11 product lines. Each agency had different marketing systems, different levels of selling skills, and of course, different languages. Results in terms of quality and quantity of leads was uneven. Panasonic found it overly complicated to manage all five agency relationships.
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Aug 18, 2017, 15:44 PM
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Significant and varied marketplace disruptions were creating challenges for one of the world’s most innovative and enduring brands. Smartphones and content streaming were eating into this consumer brand’s sales of core product lines like cameras, stereo systems and music players, camcorders, and even TVs. The shift away from physical storefronts, and the rise of dominant online sellers like Amazon, added to the challenge of connecting with customers.
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Aug 17, 2017, 15:44 PM
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A U.S.-based technology company was facing increased pressure from competitors stealing market share from their flagship product. Relying primarily on a marketing automation tool to deliver leads to reps, campaign performance was steadily declining.
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Jul 5, 2017, 15:44 PM
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This San Francisco-based technology company provides tools to develop and test native mobile applications. Their systems could see customer behavior in the usage analytics platform, but it was hard to tie behavioral data to an individual customer. It was even harder to personalize communications at scale based on what a customer did or didn’t do. It was therefore a big challenge to reengage customers that had abandoned their carts.
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May 16, 2017, 15:44 PM
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This luxury auto manufacturer had a new vision of a more connected consumer experience that would meet buyers where they are across the customer journey. Initially rolling out across two European markets, they needed a partner to connect all internal silos and champion customer centricity.
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Mar 20, 2017, 15:44 PM
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A leading consumer electronics brand offers several rewards programs for their customers each year. However, the vendor helping this brand with ordering and fulfillment of these reward orders was taking weeks to validate and deliver items to the consumers—which feels like forever! In addition, the company didn’t offer email or chat support when customers wanted to check up on their reward status.
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Mar 16, 2017, 15:44 PM
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In 2015, a leading health insurance provider began selling Medicare Advantage (MA) plans and quickly became the state’s top provider of these plans. Due to the dramatic increase in call volume for both MA and under-65, Affordable Care Act (ACA) plans, the insurance provider needed a contact center that could provide a better customer experience, while meeting all regulatory requirements.
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Mar 16, 2017, 15:44 PM
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A prominent quick service restaurant (QSR) had a legacy contact center vendor whose agents serviced many other QSR’s just like them. They needed to design and enable a better overall support experience for their customers consistent across locations.
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Mar 16, 2017, 15:44 PM
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A professional sports league streams its games to a variety of connected devices, which means a variety of customer support requests. Its contact center struggled to resolve customer issues with consistent responses because its agents had to work with several outdated, disparate technologies.
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Mar 16, 2017, 15:44 PM
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As a leading global provider of fleet cards, FLEETCOR serves over 500,000 commercial accounts with millions of cardholders across the United States, Canada, Mexico, Europe, Africa and Asia. The company has achieved significant growth by acquisition in international markets
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Dec 10, 2016, 15:44 PM
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It’s impossible to keep pace in today’s competitive marketplace. With the advent of digitization, new markets, competitors and opportunities can appear overnight. But what does it take to be able to serve up multichannel insights and optimize customer-centricity? A well-built Advanced Fractional Attribution Solution.
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Nov 17, 2016, 14:35 PM
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Nov 17, 2016, 14:35 PM
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Nov 17, 2016, 14:35 PM
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Nov 17, 2016, 14:35 PM
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Nov 17, 2016, 14:35 PM
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Sep 21, 2016, 15:44 PM
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Social listening for B2B is much more effective than you might think. Introducing
the Harte Hanks Social Intelligence Toolkit. There’s a world of prospects on social.
Are you listening?
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Sep 21, 2016, 15:44 PM
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The social landscape is booming. For B2B businesses, this means vast and valuable opportunities. But, how do you cut through the social noise and tune into the conversations that will have the most impact on your brand?
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Sep 21, 2016, 07:19 AM
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The social landscape is booming. Every minute of every day, consumers are using social channels to discuss their experiences, feelings and opinions on brands. And this
presents rich opportunities for B2C businesses to build strong, meaningful relationships with consumers.
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Aug 16, 2016, 15:44 PM
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With the evolving marketplace and increased customer empowerment, businesses find themselves in a quickly changing customer experience environment. Harte Hanks has been in the business of producing engaging and effective customer interactions to drive business results for our clients for many years.
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Aug 16, 2016, 15:44 PM
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In many industries, markets and businesses, contact center efficiency and—surprisingly—customer satisfaction don’t directly drive customer loyalty. Customer loyalty grows instead from the totality of interactions, including all forms of engagement, known as the customer experience. This is what moves the business forward.
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Jul 22, 2016, 15:44 PM
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Through our partnerships with multiple data sources, Harte-Hanks’ New Mover Data is one of the most powerful new mover marketing data sets available. Harte Hanks utilizes sources that obtain and update residential contact information daily from more than 3,000 sources. The data is processed by applying a variety of algorithms, confirming a move, and not just a name change for example.
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Jun 20, 2016, 06:41 AM
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