The 5 Guiding Principles to a Great Customer Relationship

Sep 10, 2018, 05:40 AM by Alex Gill

Relationships. We’ve all had them. But in order to generate positive, successful relationships, you need to invest plenty of time, care and attention. And that's no different for the ones between businesses and their customers.
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Infographic: Why Fractional Attribution is the Best Way to Measure MROI

Jul 23, 2018, 05:29 AM by Jennifer Miles-Losapio

Fractional Attribution rooted in proven math and statistical techniques is a critical tool to improve and optimize the performance of an incredibly complex system of channels and media, both online and offline. Check out why top-performing CMOs are relying on fractional attribution to improve their marketing efforts—and their return on investment—in this infographic.
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The Most Important Contact Center Trends for 2018

Apr 27, 2018, 11:25 AM by Terry Arnold

There are a number of trends to adjust to as the role of contact center continually changes. However, a through-line is maintaining excellent customer experience.
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How NOT to do Creative Services: Cartoon #2

Mar 15, 2018, 15:58 PM by David Chandler

That’s not how we do things at Harte Hanks. We believe communication is critical to creating attention-grabbing creative work. That’s why we employ an agile process—one in which our clients are included in every step of the journey, from brief to delivery. It’s only by doing this that we can create content that truly engages your customers in the moments that matter
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How NOT to do Creative Services: Cartoon #3

Mar 15, 2018, 15:58 PM by David Chandler

That’s not how we do things at Harte Hanks. We believe flexibility is crucial when it comes to creating truly creative work. That’s why we employ an agile process that allows us to react at a moment’s notice. Because to reach your customers you need to create relevant, engaging content, and you need to do it quickly.
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How NOT to do Creative Services: Cartoon Series

Mar 15, 2018, 15:58 PM by David Chandler

That’s not how we do things at Harte Hanks. We believe collaboration is key when it comes to creating truly creative work. That’s why we employ an agile process—one where teams are fluid, and everyone works together. Because to reach customers in the moments that matter you need to create relevant, engaging content, and you need to do it quickly.
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Agility is Everything: 9 Rules for Producing Agile Creative

Feb 20, 2018, 15:11 PM by David Chandler

Agility is everything in this new age of agency. Customers expect to be spoken to in the moments that really matter to them, so brands have to be prepared to respond, and rapidly, creating content that is relevant, timely and—above all—engaging.
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5 Signs Your Contact Center has You in a Cookie Cutter

Feb 12, 2018, 13:10 PM by Rusty Langford

Going with the biggest contact center doesn't always mean it's the best. Find out if your contact center has you stuck in a templated approach.
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7 Ways To Make Direct Mail More Creative

Feb 6, 2018, 14:01 PM by Iain Fuller

Direct mail is still one of the most effective methods of engagement out there. these seven principles can help your message break through and acted upon.
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15 Of The Most Interesting CMOs On Twitter

Feb 1, 2018, 12:17 PM by Iain Fuller

We've taken a quick look at which CMOs are fully utilizing all the opportunities the bite-sized social platform offers--in no more then 280 characters of course.
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Four Essential Elements For B2B Success

Sep 21, 2016, 15:44 PM by None

The social landscape is booming. For B2B businesses, this means vast and valuable opportunities. But, how do you cut through the social noise and tune into the conversations that will have the most impact on your brand?
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Four Essential Elements for B2C Success

Sep 21, 2016, 07:19 AM by None

The social landscape is booming. Every minute of every day, consumers are using social channels to discuss their experiences, feelings and opinions on brands. And this presents rich opportunities for B2C businesses to build strong, meaningful relationships with consumers.
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