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INTRODUCING: GOBOX

BOXED UP EXPERIENCES,
DIRECT TO DOOR

A new offering from Harte Hanks, GoBox, was built to help brands and businesses convey empathy and drive action for their target audience in remote locations. GoBox blends physical and digital content into one holistic experience. The solution acts as a strategic engagement tool for interactive experiences such as virtual events and relationship building programs.

INTRODUCING: GOBOX

BOXED UP EXPERIENCES,
DIRECT TO DOOR

A new offering from Harte Hanks, GoBox, was built to help brands and businesses convey empathy and drive action for their target audience in remote locations. GoBox blends physical and digital content into one holistic experience. The solution acts as strategic engagement tool for interactive experiences such as virtual events and relationship building programs.

A NEW ERA HAS EMERGED
THE EPIPHANY ECONOMY

HOW IT WORKS?

As marketers navigate this new era, it’s become clear that digital engagement alone, doesn’t always yield results.

It all starts with the target audience, your goals and unique behavioral insights.

The experience is delivered using one, or a series of GoBoxes, with supporting digital communications.

With programs designed to deliver unique experiences, GoBox leverages both physical and digital content to convey empathy and drive action.

It all starts with the target audience, your goals and unique behavioral insights.

EMPLOYEES

CUSTOMERS

PARTNERS

The experience is delivered using one, or a series of GoBoxes, with supporting digital communications.

With programs designed to deliver unique experiences, GoBox leverages both physical and digital content to convey empathy and drive action.

MORE THAN JUST A SWAG BOX

Engaging the target audience is a core challenge during this time. GoBox includes an extensive library of digital engagement tactics, box contents, customizable journeys and targeting options to deliver unique experiences.

EMPLOYEE / CLIENT EXPERIENCES

Engage your employees with your brand using one or a series of boxes

EVENT & MEETING EXPERIENCES

Deliver new meeting and event experiences that combine physical boxes and the latest digital event technology

BRAND & PRODUCT EXPERIENCES

Engage consumers and customers with your new or existing products, or with your brand using boxes that showcase product samples or branded swag

LEAD GENERATION EXPERIENCES

Engage potential customers and key clients with a range of boxed up materials

PARTNER & SALES EXPERIENCES

Deliver sales and partner enablement through programs that leverage boxes plus digital comms to deliver information, tools and materials directly to their homes or workplaces

BUILDING A GOBOX EXPERIENCE PROGRAM

GoBox programs can be designed and in market in as little as 4 to 6 weeks, when using one of the base experiences. More sophisticated, multi-channel and multi-touch programs can also be designed and activated very quickly, with completely bespoke box designs, box contents and supporting digital communications and destinations.

Determine Your Audience & Engagement goals

- Employees
- Sales teams
- Consumers
- Clients
- Prospects
- Partners

1

Pick a “Base” Box Solution or go for a Custom Approach

E.g. “Work Better at Home”

2

Understand the Audience & Key Insights

- Leverage HH Behavioral Index and pre-built analytic models
- Custom audience analytics

3

Customize the GOBOX Experience

Tailor the base box where appropriate or design a custom GoBox (size, contents, design, message).

4

Deliver the GOBOX experience (Single or Series)

Sourcing, prepare and deliver boxes plus digital experiences.

5

Learn From and Optimize the GOBOX Experience

Digital analytics of engagement and performance, to enable on-the-go optimization or capture insights for future reference.

6

CONTACT US

Interested in learning more about how your organization can leverage GoBox to convey empathy and drive action? Let's connect!