Take an increasingly competitive and pressurized global market for technology products, add constantly evolving buyer behavior and then factor in social media’s growing influence on buying decisions. These trends represent remarkable opportunities… provided you have the right tools and insights.
A leading international technology corporation selected Harte Hanks to develop and implement a visionary social selling model to help seize these opportunities – to better interact with buyers across online channels in order to drive lead-generation. The challenges:
- Find a truly innovative way to help sales teams identify and establish enduring relationships with a tech-savvy audience.
- Allow sales teams to interact socially with B2B audiences in more targeted and meaningful ways, and at those crucial early stages in the sales cycle.
- Measure success in terms of an increase in the number of warm leads generated, and the resulting conversion rates.