Your customer is your truth. Your customer is your brand.
Whether human-to-human or technology-to-human, every customer care interaction is the most critical point of the entire customer journey. In a matter of minutes, the way customer care is delivered can determine whether your brand goes from zero to hero. Or hero to zero.
At Harte Hanks, we have re-imagined, re-engineered, and re-created the Customer Care model. Because Customer Care is the most intimate connection a customer has with a brand.
Our 2,000 customer care associates are your brand. They are your voice. But at the same time, they are an empathetic advocate. They know that every call is a call for help. And that a customer heard is a customer earned.
Instead of thinking of Harte Hanks Customer Care as an expense, think of us as a profit center for your brand. Because diffusing customer dissatisfaction lowers costs, raises revenue and promotes favorable reviews, which all increase new customer acquisition.
