SOLUTION
Harte Hanks helped the client execute a successful patient care campaign in less than 90 days. A custom CRM gave patients real-time access to advisors and nine other partners, including a nurse connector, pharmacies and reimbursement services. A high-value, high-touch customer care program was also deployed—in English and Spanish—to offer inbound support, outbound calls and emails.
The pharma client eased the journey for patients with a long-term illness by allowing them to focus solely on improving their health.