It's all about you.


It's all about you.


Tell us about yourself so we can give you content you actually
 care about. Don’t worry—we won't clog your inbox.

Case Study Case Study Case Study

HYUNDAI

An all-new car, a brand new audience.

CHALLENGE

Hyundai Motor America was launching the all-new Veloster—a unique car geared towards Gen Y. But when your median consumer age is 55, promoting a car to a younger generation can prove to be quite a hurdle. They came to us for an innovative campaign that would engage Gen Y, and get the launch off to a flying start.

CREATIVE SOLUTION

We got Gen Y thinking what if. What if there was a car out there that met all of their needs? Our creative campaign used bold thought-provoking questions to really stimulate our target audiences’ appetite for the Veloster. Insights showed that, as well as being prevalent online, Gen Y loved receiving physical mail so we seamlessly blended social and digital activity with traditional direct mail. Vibrant colors, amazing shots of the Veloster, eye-catching headlines and a strong call to action grabbed readers’ attention and drove them through to a Twitter team who were ready to engage.

IMPACT

We proved that it pays to not rule out traditional methods. Our holistic approach captivated Gen Y to buy more than 3,500 Veloster cars. It was so successful that our tweets sold cars before they had even hit the showrooms—leading to pre-orders.

IF GOOD ENOUGH ISN’T GOOD ENOUGH FOR YOU EITHER, PUT US TO THE CHALLENGE.