SOLUTION
Using Sirius Decisions methodologies and insights, Harte Hanks designed menu-based packages for HP’s channel partners, customizable with the ideal mix of tactics for each market. We also provided the people, systems and processes through a concierge model, enabling HP to independently customize, execute and manage multi-tactic, localized campaigns for each partner and distributor.
Because of its integrated menu-based packaging, data optimization, and concierge approach, the HP channel marketing program significantly drove incremental pipeline leads. Producing superlative results, it was nominated for “Best Channel Marketing Agency of the Year” by the 2014 CRN Awards.