Former MRM//McCann, Wunderman and Digitas Executive further expands leadership team
In the newly created role, Karel will be responsible for leading the company’s Marketing Services business, as well as managing clients, sales and marketing, and services across the enterprise. She will be focused on ensuring the company seamlessly delivers exceptional services for clients. She will report directly to Andrew Benett, Executive Chairman and CEO, Harte Hanks and will be based in the company’s Philadelphia headquarters office.
“Joyce is a dynamic leader who has proven experience leading successful multi-faceted teams,” says Benett. “I am incredibly impressed by her ability to bring people together and deliver exceptional performance for brands and clients. She has the unique understanding and expertise needed to drive results in today’s highly-personalized, customer-driven economy.”
Karel has held leadership positions at top marketing agencies including Digitas, MRM//McCann, Ogilvy & Mather and Wunderman, as well as client-side roles at Whirlpool Corporation. Her experience includes working with many of the most respected world-class brands including AT&T, Charles Schwab, FedEx, General Motors, Kimberly-Clark, Reckitt Benckiser, Sunovion Pharmaceuticals and United Airlines, among others.
“Harte Hanks is uniquely positioned to deliver across the total customer experience,” says Karel. “Their distinct expertise in delivering end-to-end solutions from marketing services to customer care to fulfillment makes their value proposition especially relevant in today’s marketplace. I am absolutely thrilled to have the opportunity to work with their incredibly talented teams to build on this heritage and help make them an even greater force in the industry.”