Major Health Insurance Provider
Multichannel Marketing/Member Enrollment
Data Analytics, Content Creation and Production, Customer Acquisition, Customer Retention, Marketing Database, Multichannel Marketing, Inbound Customer Care, Marketing Program Optimization, Website Development
Changes in the healthcare marketplace have dramatically altered the landscape for health insurance companies. Instead of marketing to businesses, insurers must now sell plans directly to consumers. Open enrollment is only once a year, so the window to acquire new customers is small; retaining customers year after year, a challenge. Our major healthcare insurance client needed a strategy to target the right prospects with the right message to grow and retain their member base amid increasingly stiff competition.