Note 4 Product Launch: #NoteMyDay
Customer Experience Development, B2C Marketing, Integrated Campaigns, Content Creation and Production, Interactive Marketing, Social Media Management
The challenge for any brand is to break through the clutter and keep online communities engaged through authentic communication—particularly at pivotal moments like a flagship product launch. The Galaxy Note 4 was launched in 2014 and had been praised by the tech press for its great productivity features, which Samsung had promoted across the vast network of its global marketing efforts. We were tasked with positioning ‘productivity’ as a key proposition to the sub-30 age group through a global campaign for the Note 4 that leveraged Samsung’s sizeable Facebook and Twitter following, as well as other social channels.