Hewlett Packard Software EMEA
Customized Regional Channel Program
Data Analytics, Integrated Campaigns, Website Development, Interactive Marketing, Multichannel Marketing, Social Media Management, Outbound Demand Generation
Driving demand and incremental pipeline through channel partners is a tall order for any business. But it gets even more complicated when the partners are geographically diverse, speak different languages and have limited marketing skills. Hewlett Packard Software EMEA faced these challenges as it looked to expand its software business into an international powerhouse.