Past Webinars

Webcast: Secrets of Success in Driving Demand through the Channel


Date: April 24th, 2014


This presentation will cover best practices in partner-led marketing from Sirius Decisions, as well as proven insight into award-winning execution from HP and Harte Hanks.


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How to Improve Your B2C Marketing with Enriched Data


Date: April 17th, 2014


Download our on-demand recording of this webinar, which will cover emerging data sources, discuss traditional data sources and share strategies for finding the best data enrichment approach for your business.


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Maximize Marketing Effectiveness with Enriched Data


Date: April 3rd, 2014


Download our on-demand recording of this webinar, which will learn you how to improve your reach, depth and insight through data enrichment.


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Sales Force Enhancement


Date: March 27th, 2014


Learn about Sales Force Augmentation that will address the specifics of expanding the reach and effectiveness of your sales force, getting through to difficult or “no-see” providers, and ultimately improving your revenue.


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Pharma Webinar Series - Optimizing Multichannel Marketing Using Data to Optimize Performance


Date: January 16th, 2014


Data is at the core of every marketing effort. Or at least it should be. There's plenty of data to go around, but are pharma marketers making the most of what they know to manage the customer experience at all touch points? How is data being used to drive and manage customers from acquisition to adherence across all channels?


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Pharma Webinar Series: Enabling Sales Force Augmentation


Date: December 9th, 2013


In this module of the pharmaceutical webinar series, “Connecting the Dots: Using Integrated Marketing Tactics to Realize Successful Brand Strategies,” we'll explore how direct mail, email and outbound teleservices can be leveraged to drive audiences to an eDetail and how web and tablet-based mobile engagement can drive immediate response.


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Ramping up from 0 – 60 mph to Drive and Measure Social Engagement


Date: November 20th, 2013


Are you effectively driving results through social channels? Leading brands are leveraging social business models to break down silos and deliver marketing results. This webinar will map out the landscape for data-driven marketing, with both traditional and new, innovative strategies. Highlights will include integrating customer profiles to improve marketing efficiency; targeting shoppers with personalized and highly relevant messaging; enriching social profiles with demographics and preferences; and readjusting data-driven marketing initiatives to improve the customer experience at every touch point.


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Pharma Webinar - Driving Revenue and ROMI (Connecting the Dots: Using Integrated Marketing Tactics to Realize Successful Brand Strategies)


Date: November 11th, 2013


In 30-minutes learn the proven approaches for developing effective marketing and segmentation strategies, messaging and creative for higher returns. A must attend for pharmaceutical marketers.


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Pharma Webinar Series: Using Integrated Marketing Tactics to Realize Successful Brand Strategies - Securing Loyalty and Adherence


Date: October 21th, 2013


Explore best practices and technological advances designed to improve loyalty and adherence through your marketing tactics. A must attend for pharmaceutical marketers.


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Pharma Webinar Series - Connecting the Dots: Using Integrated Marketing Tactics to Realize Successful Brand Strategies


Date: September 10, 2013


This pharma webinar series explores how integrated multichannel marketing, best practices and leading-edge innovations can be deployed to substantially increase marketing success.


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Mobile Engagement: The New Marketing Battle Ground


Date: December 29th, 2012


Mobile devices have created the most exciting platform for consumer engagement in the history of marketing. Embracing mobile engagement is critical to ensuring CRM is utilized to its full potential, but why is mobile such a big deal for marketers. Are you MOBILE READY? Listen to this session to learn more.


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The Changing Role of Email Webinar


Date: November 19th, 2012


Email is no longer about pushing large amounts of content and waiting to see what works. Are you using email to attract, convert and deepend customer relationships? Get insight to design and serve effective email communications.


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Twitterific Marketing! How Twitter Can Help Shape Your Marketing Plans


Date: June 19th, 2012


Learn the secrets of leveraging Twitter as part of your business marketing strategy and find out about "Twittersphere."


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Integrating Social Marketing into Your Multichannel Strategy


Date: May 23, 2012


Our social media experts will demystify the social landscape and help you incorporate media networks like Facebook and Twitter into your direct marketing strategy.


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The Role of Social Media in Pharmaceutical Marketing


Date: March 20, 2012


Pharmaceutical marketers face different challenges than other marketers in other verticals when trying to implement social media marketing. This presentation will focus on the hurdles specific to the pharmaceutical industry and reaching HCPs with your messaging through social media.


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Social In the Multichannel Mix: It's Not Your Teenager's Social Media


Date: May 14, 2010


Have you noticed that social media is creeping into every conversation, from the boardroom to the hallways? You might have assigned some staff to "figure it out." But we are here to tell you that social media isn't just one person's job ? social media is an opportunity to bring your marketing campaigns forward into our new multichannel world.


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