Effectively Consolidate, Integrate and Augment Your Customer View.
Data often represents a largely untapped source of competitive advantage. For data to be useful, it needs to be accurate, accessible and integrated with your marketing operations. This is essential both for controlling costs and for getting your message heard — as well as complying with privacy mandates.
Harte Hanks data quality services are focused on expanding your customer knowledge and using that intelligence to inform your marketing strategies. Our full lifecycle of data quality solutions and services give you a 360-degree customer perspective that strengthens your ability to intelligently refine your marketing strategy and make the connections that impact your bottom line.
Specific Harte Hanks data quality services include:
Effective data quality can:
- Search engine optimization – Identify SEO keywords that drive visitors to your Web site.
- Data hygiene – Ensure your data is accurate so you can stay in touch with your customers.
- Data integration – Link your marketing data across channels to create a complete customer view.
- Trillium software – Our proprietary software can extend the value of your business-critical data by integrating data quality into your applications.
- Data enrichment – Our data append services expand your customer knowledge, allowing you to identify new market opportunities and target your marketing approach more effectively.
Contact us today or call (800) 456-9748 to learn more about our data quality capabilities.