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Market Segmentation

make the most of your marketing

The power of Market Segmentation

No brand can be all things to all people and in an era when people expect relevance as standard, it’s important to cast your net accurately. Market Segmentation identifies and prioritizes the segments where your biggest opportunities for success lie. After all, the best marketing in the world won’t work if it’s delivered to the wrong audience. By pinpointing the groups where you’re most likely to have the best returns, you know how to focus your efforts and who your marketing will resonate most poignantly with. The outcome? Strategy, enhanced. Marketing spend, optimized.

market heroine

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.”

Seth Godin, best selling author

MARKET SEGMENTATION

IN ACTION

So how do you work out the areas where you’re most likely to succeed? Let’s break it down.

STEP

01

Pinpoint where your biggest opportunities lie

Firstly, you need to drill down to work out which segments of the market that offer your business the best opportunity to succeed.

optimal sub segment

STEP

02

Use the Strategic Gameboard to target with success

Our Strategic Game Board will show you exactly who to target, bringing to light the audiences that your marketing is most and least likely to resonate with.

WHAT MARKET SEGMENTATION CAN DO FOR YOU

clear insight

Clear insight on where to focus your marketing efforts

increase share

Increase your sales figures and market share

understand barriers

Understand any barriers to your marketing success

right notes

Achieve ROI that hits all the right notes

competitive advantage

Unlock your competitive advantage

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GUIDE  

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