400-Store Retail Chain Cuts Costs and Drives Sales with Mail Optimization plus Data Solution

April 24, 2018
400-Store Retail Chain Cuts Costs and Drives Sales with Mail Optimization plus Data Solution

This retail company needed a better way to navigate the United States Postal Service, they partnered with Harte Hanks to ensure its promotional mail arrived in homes at the desired time. Considering that postage can account for as much as 50% of the cost of a direct mail campaign, the retailer also sought to find postage savings.

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