The Essential Elements of Data and MarTech Success

Guide
February 27, 2018
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We are committed to creating data-driven conversations with customers. We build data and martech strategies and systems that cater to individual customers, in the moment, in ways we know they will respond to. The process rests on three guiding principles:

  1. Use behavior signals found in your data. Identify someone’s stage in their buyer’s journey and deliver the right message that moves them towards a next best action.
  2. Send communications that deliver real value. Be informative, helpful, approachable, generous and, most of all, respectful of someone’s precious time.
  3. Be ready to move fast. Get ahead of the audience (and competition) with a strong bench of kits with trigger-based solutions–to deploy in near-time–and advanced production technologies.

View or download this ebook to see how these principles can help you deliver contextual, in-the-moment marketing for every individual.


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