CRM 3.0: Using Technology to Bring Human Interaction Back to Marketing
Apr 10, 2017, 15:44 PM
Years-ago marketing was done primarily through human interactions; think personal and door-to-door sales. As time went on, marketing became depersonalized as demographics and databases drove direct mail and telemarketing. As the internet took off, customer relationship management systems (CRM) enabled digital and email marketing, and things became even more depersonalized.