Technology Marketing Services | Harte Hanks


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Technology

Smart solutions for stronger brand engagement.

We all know the technology marketplace is constantly changing, and consumer behavior is often central to that change. At Harte Hanks, we take a dynamic, insight-driven approach to marketing technology—our core strength is intelligently decoding and unlocking insights from data, then offering scalable solutions that increase revenue. We create powerful customer experiences designed to engage today’s tech savvy consumer and keep pace with their changing trends and behaviors. Our ability to provide customized, end-to-end data-driven strategies—including data strategy, data management, creative, digital development and lead management—ensures we can leverage real-time insights while moving fast to stay ahead of the curve.

Shaking B2B Buyers Awake

From leads to a promising pipeline: how Harte Hanks helped the Microsoft UK Enterprise sales team integrate its partners, converting 80% disengagement into revenue.

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"The team worked intelligently and tenaciously to bridge the gaps and ensure leads are managed proficiently throughout the cycle. They have proven that they can generate demand across a diverse and complex set of technical solutions. The quantity of fully qualified leads has surpassed all previous records and the lead quality has been highly commended by our partners."

– Lynn Moates, Corporate Accounts Marketing, Microsoft UK