We got Gen Y thinking what if. What if there was a car out there that met all of their needs? Our creative campaign used bold thought-provoking questions to really stimulate our target audiences’ appetite for the Veloster. Insights showed that, as well as being prevalent online, Gen Y loved receiving physical mail so we seamlessly blended social and digital activity with traditional direct mail. Vibrant colors, amazing shots of the Veloster, eye-catching headlines and a strong call to action grabbed readers’ attention and drove them through to a Twitter team who were ready to engage.