Samsung | Harte Hanks

How Samsung surprised and delighted with the launch of the galaxy note 4.

Case Study

Challenge

The challenge for any brand is to keep online communities engaged through authentic communication—particularly at pivotal moments like a flagship product launch. We were tasked with touting the Galaxy Note 4’s productivity features to the sub-30 age group across Samsung’s social media audience.

Solution

Enlisting digital media stars Rudy Mancuso and Shaun “Shonduras” McBride, we executed a video-led social campaign called #NoteMyDay—improving users’ bad days with the Galaxy Note 4. Our bespoke Twitter tool found users having bad days, then created unique experiences and custom content with the Galaxy Note 4—globally transforming #NotMyDay into #NoteMyDay across social channels.

#NoteMyDay was successful in driving online conversation, video views and overall positive sentiment for the brand: it was a finalist for both “Best consumer campaign” and “Best use of Video” in the 2015 Drum Dadi Awards.

26m

Vine Loops

6

countries trending #notemyday

225k

#Notemyday engagements on twitter

94%

Positive sentiment score for content on all social media

X