Marketing Technology Management - Harte Hanks
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Human interactions
powered by technology.

 
Case Study
Sports Media
Customer
Experience Support

Architecting an effective multichannel customer experience requires accurate data and an expert understanding of the latest marketing tools and technology available. But these tools designed to make your job easier are strikingly complex. Our technical chops and industry know-how help you understand your options, find the right tools for your needs and get the most value from them.

Discuss MARKETING TECHNOLOGY MANAGEMENT with us
 
  • MARKETING
    DATABASE
  • MARKETING
    CLOUD PLATFORMS
  • MARKETING
    AUTOMATION
  • CUSTOMER RELATIONSHIP
    MANAGEMENT

MARKETING DATABASE

Data. It’s at the heart of every customer interaction. From identifying which customers to contact, to the best time to reach them in the buying cycle, to knowing what message will drive them to act. To do it well, you need a high-quality database with a 360-degree view of your customer. One that’s easy to use. Integrates data from disparate sources across your organization. And gives you the power to optimize your marketing cycle, enhance your customer experience and lower your costs.

With deep database marketing expertise, we offer database design and construction, data organization and data enrichment—and we’ve implemented thousands of solutions around the world for companies big and small. While each solution is unique, they share a common goal: give clients the knowledge they need to drive the results that they want.
Discuss Marketing Database with us

MARKETING CLOUD PLATFORMS

Marketing cloud solutions are loaded with capabilities. But to maximize cloud value, you need an architect. A plan. An approach to integrate them and use them effectively. As a tool-agnostic expert in marketing cloud platforms, we partner with providers like IBM, Oracle and Salesforce to provide configuration, integration, customization and support. From choosing a solution to integrating your marketing technologies and putting them to work, our know-how helps you get the most out of your marketing cloud.
Discuss Marketing Cloud Platforms with us

MARKETING AUTOMATION

At first glance, marketing automation seems easy. Just pick a platform and use it to execute, manage and automate your marketing tasks. But marketing automation platforms aren’t exactly intuitive. To take advantage of value your platform has to offer, you have to be an expert in everything from email marketing to lead scoring to data hygiene to demand generation. Our consultants have the technical expertise and industry knowledge to set you up for long-term success—whether integrating your marketing automation platform with your CRM system, moving from an existing platform to a new one, or getting the most value out of your current platform.
Discuss Marketing Automation with us

CUSTOMER RELATIONSHIP MANAGEMENT

We build and maintain targeted databases to enhance your customer relationships—after all, we helped define CRM. And it’s this very expertise that defines success. From consulting services to integrating call-center software with existing CRM efforts to data management tasks such as cleanup and segmentation, we help clients optimize existing CRM processes utilizing cloud-based toolsets. And regardless of type of service or integration, our deep knowledge of best practices and attention to every painstaking detail ensures smooth, effective execution every time.
Discuss Customer Relationship Management with us
 
 
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