- DATA ANALYTICS
- DATA QUALITY
- DATA REFINERY
- WEB ANALYTICS
You have a lot of data. Now what? Our team makes your data easy to understand, uncovering actionable insights that drive customer acquisition and retention while boosting your bottom line. We excel at using analytics to measure your existing marketing effectiveness, as well as combining analytics with predictive modeling to identify untapped opportunities. The result? Smart marketing solutions that fuel growth, inspire customers to act and deliver real results.
Data that’s accurate, complete and consistent across all sources helps you reach your customers, reduce unnecessary costs due to incorrect or duplicate information, and drives reliable analytics. We have extensive experience helping clients verify, standardize and improve billions of records, translating them into powerful results. With our proprietary Trillium Software
, you can continuously assess, improve, manage and monitor your business-critical data in real time.
Harte Hanks introduced Data RefinerySM
to answer the ‘Big Data’ question of how organizations can harness and manage the ever-expanding volume of customer data. Data Refinery sorts and manages large volumes of data across multiple sources in near real time, creating application-specific customer profiles based on the most accurate and timely data available.
Using leading edge technology, Data Refinery’s flexible data ingestion and preparation allow for on-demand analysis and modeling, enabling the creation of more personalized, relevant content based on near real-time feedback, increasing sales pipeline velocity and MROI.
The result is smarter, more personal and more connected customer interactions.
Discuss Data Refinery with us
As companies demand a better return on their marketing investment, measuring your campaign results and getting a complete picture of your audience with broad-based analytics are more important than ever.
Using digital and social analytics, we help you:
- Understand what motivates your audience and drives them to act based on real behaviors, rather than assumptions.
- Measure campaign effectiveness in real time so you can promote what works and change what doesn’t.
- Get the knowledge you need to defend and grow your marketing budgets.