Multi-channel Pharma Results
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PHARMA

Multi-channel
Pharma results.

 
Case Study
Pharma
Product Launch

Harte Hanks is a leader in measurable multi-channel pharmaceutical programs designed to improve relationships with healthcare professionals, patients and caregivers. Whether your objective is to introduce a new product, drive engagement or increase adherence, Harte Hanks delivers programs that drive proven ROI. 

DISCUSS pharma WITH US
 
  • DO SOMETHING INTEGRATED
  • INTERACTION DATA SCIENTISTS
  • CUSTOMER EXPERIENCE ARCHITECTS
  • INTERACTION EXPERTS
  • LEADERS IN LEAD MANAGEMENT

PROVEN PHARMA EXPERIENCE

With over 20 years of pharmaceutical and healthcare marketing experience, we offer a range of services including:
  • Data audit, cleansing and global data management tools
  • Provisioning and fulfillment of electronic diaries in support of clinical trials
  • Treatment adherence programs
  • Creative services from award-winning design teams
  • Digital campaign execution and reporting 
  • Contact center support
  • Print-on-demand capabilities

PATIENT-LED STRATEGY

Harte Hanks recognizes that patients are people trying to live their lives to the fullest. Our first priority is to understand the patient need, determining factors aside from medication that will impact outcomes. We create patient data strategies and patient segmentation action plans that drive effective, customized programs.

GLOBAL EFFICIENCY, LOCAL EFFECTIVENESS

Pharmaceutical marketing is not a "one size fits all" discipline. At Harte Hanks, we have a track record in successfully implementing and executing complex multi-channel programs with a centralized model across multiple countries. This centralized model provides economies of scale as well as flexibility to adapt programs according to local needs in a controlled environment.

THERAPEUTIC CATEGORY EXPERTS

Our expertise spans almost every therapeutic category including diabetes, allergies, dermatology, rheumatology, pain management, migraines, OTC, eye care, gastrointestinal, acid reflux, women's care, respiratory, overactive bladder, and osteoporosis.

TARGETED PROGRAMS PROVIDE COST SAVINGS

Harte Hanks can help you identify the most appropriate communication channels to meet your needs. By leveraging our experience, our clients benefit from automated communication tools which trigger messaging at specific points throughout the relationship.
 
 
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