Harte Hanks (NYSE: HHS), a leader in customer relationships, experiences and interaction-led marketing, won the Philadelphia Direct Marketing Association's 2016 Best In Show Award for an innovative email campaign the company produced for Sony Electronics.
"We were launching our latest 4K Ultra HDTV, the X900C, and we wanted to drive preorder sales for early adopters among Sony Electronics enthusiasts," stated Afsaneh Sadri, Sony Electronics CRM Manager, Marketing Operations.
"We've done emails that played live video directly in the email itself, without needing a landing page," stated Alan Kittle, global executive creative director for Harte Hanks. "But, we wanted to include two beautiful videos in one email that showed the blistering new technology in the X900C. So we used new technology to show Sony Electronics' new technology."
"What makes the X900C stand apart from all other 4K Ultra TVs is its stunning picture and its design as Sony Electronics' thinnest TV to date," stated Sony Electronics' Ms. Sadri. "So Harte Hanks handpicked all the photography to tout Sony Electronics' unique selling proposition of the X900C being the thinnest TV yet."
The Philadelphia DMA's Benny Awards are presented annually for outstanding works in direct marketing. Harte Hanks last won the Best in Show Award in 2012 for its Hyundai Veloster Launch campaign.
ABOUT HARTE HANKS
Harte Hanks is a global marketing services firm specializing in multi-channel marketing solutions that connect our clients with their customers in powerful ways. Experts in defining, executing and optimizing the customer journey, Harte Hanks offers end-to-end marketing services including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center. From visionary thinking to tactical execution, Harte Hanks delivers smarter customer interactions for some of the world's leading brands. Harte Hanks 5000+ employees are located in North America, Asia-Pacific, Europe and Latin America. For more information, visit Harte Hanks at www.hartehanks.com, call 800-456-9748, email us at firstname.lastname@example.org. Follow us on Twitter @hartehanks or Facebook at https://www.facebook.com/HarteHanks.
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February 14, 2016 | by Frank Grillo
President and CEO
Chief Financial Officer
Chief Operating Officer, Chief Technology Officer
Chief Marketing Officer
Senior Vice President
SVP, General Counsel & Secretary
Chief Information Officer, Interim leader of Trillium Software
EVP and Chief Client & Revenue Officer
CEO, Harte Hanks
CEO, 3Q Digital
Head of Analytics, Harte Hanks
Head of Creative Services, Harte Hanks
CMO, Harte Hanks
Regents Professor of Marketing Emeritus, Georgia State University
Baker Foundation Professor of Business Administration, Harvard Business School
Accenture Professor of Marketing, Carroll School of Management at Boston College
Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College
Assistant Professor, University of Virginia, Darden School of Business
Executive Vice President & Chief Marketing Officer, Lane Bryant Inc.
Chief Marketing Officer, First Tennessee
Senior Vice President of Direct Marketing, Boscov’s
Chief Marketing Officer, Xerox
Chief of Staff, Samsung
Senior Vice President, Customer Monetization, Modell’s Sporting Goods
Executive Vice President, Operations & Technology, HUB International
Chief Marketing Officer, Harte Hanks Inc.
Chief Executive Officer, Harte Hanks Inc.
Chief Revenue Officer, 3Q Digital a Harte Hanks Inc. Company
EVP and Chief Client & Revenue Officer, Harte Hanks Inc.
The Harte Hanks Speakers Bureau is a group of marketing professionals who are well-versed in nearly every marketing subject. With expertise in topics including the customer journey, data analytics, multichannel strategies, and creative insights, the Speakers Bureau can deliver a highly-relevant discussion.
Marketing Advisory board
The Harte Hanks Marketing Advisory board is a group of academic and C-level professionals who focus on emerging marketing issues and progressive marketing practices. With ties to the real-world issues facing today’s CMO’s, the advisory board offers insights and thought leadership commentary on key industry issues, trends and technologies.
Meet the team that makes great things happen. A savvy group of professionals, our leaders are experts at delivering long-lasting results and customer relationships.
Marketing Advisory board
Smart customer interactions start with smart business leaders. Karen has an experienced track record for winning and she knows our business inside and out. Not only has Karen been a director of Harte Hanks since 2009, she also brings nearly five years of COO and president experience in the telecom, cloud and managed services industries in both consumer and business segments, stemming from her time at CenturyLink, Inc. During her tenure, she was instrumental in leading the company’s transformation from a local telephone business to an industry leader in advanced communications services, and driving revenue growth from $1.5 billion to more than $18 billion. Karen has a proven track record of successfully growing a company both organically and through acquisitions (she’s overseen 15 of them) and in navigating a business through shifts in industry dynamics. In addition to serving on the board of Harte Hanks, Karen also sits on the board of Entergy Corporation, a Fortune 500 electric utilities company.
For Doug, it’s all about the money. He is responsible for all of our accounting, finance, investor relations, treasury and tax functions. Doug brings us experience in capital markets, mergers and acquisitions and financial management from his roles as CFO at HVHC, Inc. and EVP/CFO at Eye Care Centers of America, Inc. As part of our team, Doug has reduced debt and improved liquidity while maintaining dividend payments throughout financial crisis. He has also reorganized accounting and finance, reducing head count and increasing efficiency.
Every great operation needs a leader who can deliver. Shirish Lal is our man in charge of customer delivery and technology. With extensive experience in marketing, technology, and process execution, Shirish leads our charge to deliver analytics-driven, customer-centric marketing services to our clients. As COO & CTO, he has responsibility for Harte Hanks’ strategic direction, product and technology roadmaps, service delivery, information technology and corporate development.
Behind every great brand is a creative mastermind. As Chief Marketing Officer for Harte Hanks, Frank Grillo brings creativity and an emphasis on customer centricity to the brand. Frank is laser-focused on two of our clients’ critical needs—defining solutions for digital and data, and raising the Harte Hanks profile with external audiences like media, analysts and investors. He also works hand-in-hand with our sales organization to support and grow current and prospective clients. With more than 25 years of sales and marketing experience, Frank has helped many brands expand and transition their marketing strategies through periods of significant change, innovation and disruption in the marketplace. He’s also had a hand in more than 15 acquisitions over the course of his career, and he has become an expert at blending two brands together, retaining the best of each company and forging sales success alongside current products and solutions.
Aligning the business. Driving results. Andrew shares responsibility for leading Harte Hanks operations and is directly responsible for Customer Experience Support, delivering customer support, demand generation, and back office marketing services to some of the world’s best-loved brands. With almost 20 years at the company, Andrew brings a well-rounded perspective on the business and approach to leadership. He prides himself on his authenticity, positive energy and his ability to create and sustain high-performing teams. Andrew has helped to lead change at Harte Hanks through acquisitions, functional consolidations, and process improvement—delivering improved top- and bottom-line performance.
It’s always helpful to have a lawyer in the family—Robert fills that role for us. He is responsible for corporate leadership, contracts, real estate, and legal and regulatory compliance. He is driving change to the Harte Hanks legal and privacy support functions to make sure we are well positioned for market and client challenges. Leveraging extensive legal experience at marketing services companies Naviant, TNS and Safeguard Scientifics, Robert has managed impressive Harte Hanks projects, including the sale of Shoppers and our corporate debt financings.
Problem solving. Risk Management. Ability to bridge business needs to technology solutions. Robert brings these skills to Harte Hanks to enable efficient operations through technology. He is also responsible for maintaining the stable, secure IT environment he worked to create. With a consultative approach from his days at Big 4 firm KPMG Consulting, Robert avoids technology for technology’s sake and focuses on how IT can improve business performance. Since joining the team, Robert has consolidated multiple IT support groups across Harte Hanks, resulting in cost efficiencies and a more consistent level of service.
Joe didn’t have much selling to do when it came to proving his worth and leadership to our sales team. With over 25 years of experience in senior management roles, he has a consistent record of leading and building high-performing, global teams that drive top and bottom line results. In roles like Senior Vice President of Global Sales, Sales Support and Partners at MasterCard Worldwide, and Vice President of Sales at Experian, Joe has developed keen leadership, strategic planning and team building skills that he uses to head up all sales activity for Harte Hanks.
Smart customer interactions start with smart business leaders. Karen has an experienced track record for winning and she knows our business inside and out. Not only has Karen been a director of Harte Hanks since 2009, she also brings nearly five years of COO and president experience in the telecom, cloud and managed services industries in both consumer and business segments, stemming from her time at CenturyLink, Inc.
David is founder and CEO of 3Q Digital, Harte Hanks’ digital marketing agency. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com, FindLaw, Adteractive, and Mercantila. David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.
Korey is Hate Hanks’ head of analytics. In that role he manages a large international team of data scientists, analysts, developers, strategists, and business developers that work together to develop, execute and optimize marketing strategies.
Alan leads Harte Hanks’ global creative department across four locations in US and UK. His teams specialize in bringing brand strategy and audience insights together within integrated campaigns across customer touchpoints – digital, social, direct, experiential and traditional. He has worked for some of the world's biggest brands including Samsung, IBM, Sony, Hyundai, Bank of America, Coca Cola, Cisco and Time Warner.
Behind every great brand is a creative mastermind. As Chief Marketing Officer for Harte Hanks, Frank Grillo brings creativity and an emphasis on customer centricity to the brand. Frank is laser-focused on two of our clients’ critical needs—defining solutions for digital and data, and raising the Harte Hanks profile with external audiences like media, analysts and investors. He also works hand-in-hand with our sales organization to support and grow current and prospective clients.
Ken is chairman of the Harte Hanks Marketing Advisory Board. He is the Regents Professor of Marketing Emeritus at Georgia State University, and has extensive board experience including chair for the American Marketing Association, Matchstic
(a branding agency), Dagger (a digital agency), and Funding U (an Internet funding company for university students). His consulting clients have included corporations such as
Chick-Fil-A, Leapfrog IT Services, Engauge (a digital marketing agency), Delta, HoneyBaked Ham, Coca-Cola, Home Depot, IBM, Kimberly-Clark Healthcare and AirTran. He has published 10 books and writes a marketing column for the Atlanta Business Chronicle. Ken has an MBA from Harvard and a Ph.D. in Marketing from University of Michigan.
Baker Foundation Professor of Business Administration, Harvard Business School
John is Baker Foundation Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. John is the former director of the Journal of Interactive Marketing and is currently developing a course on Big Data in Marketing. He founded the HBS Digital Marketing program and taught Digital Marketing Strategy. His research on marketing management and consumer behavior has been published in a variety of journals (for example, the Journal of Consumer Research and the Harvard Business Review). John has a Ph.D. in Marketing from the Wharton School, University of Pennsylvania and an MBA from the University of Cape Town.
Accenture Professor of Marketing,
Carroll School of Management at Boston College
Kay is the Accenture Professor of Marketing in the Carroll School of Management at Boston. She is also the Executive Director of the Marketing Science Institute (MSI). Kay’s main areas of expertise are customer management, customer equity, and the dynamics of customer-firm relationships. Her two new areas of research are how firms should manage customer feedback, and customer experience management. Kay has authored three books, one of which received the AMA’s Berry Book Prize for the best marketing book published in the past three years. Her research appears in leading marketing journals including the Journal of Marketing. Kay received her MBA from Wichita State and her Ph.D. in Marketing from the University of California, Berkeley Haas School of Business.
Scott is the Albert Wesley Frey Professor of Marketing at the Tuck School of Business, Dartmouth College. His expertise includes database marketing, sales promotion, and marketing mix models. Scott is published in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, and Journal of Interactive Marketing. He is the co-author of two books: Sales Promotion: Concepts, Methods, and Strategies; and Database Marketing: Analyzing and Managing Customers. He is an Associate Editor for Marketing Science and is on the editorial boards of the Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, and Marketing Letters. Scott earned his Ph.D. at the Sloan School of Management, MIT.
Kim is Assistant Professor at the University of Virginia Darden School of Business. Her research area is marketing strategy with a focus on understanding how Board and C-Level roles, characteristics and decisions impact firm marketing performance. Kim has published over 100 articles in media such as Forbes, Ad Age, CMO.com, HBR.org and The Journal of Retailing. She has also performed brand manager and marketing executive roles for companies like P&G, David’s Bridal, Aurora Foods, and PetSmart. Kim has an MBA from the University of Arizona Eller School of Business and a Ph.D. from Indiana University Kelley School of Business.
Executive Vice President & Chief Marketing Officer,
Lane Bryant Inc.
Brian Beitler is Executive Vice President and Chief Marketing Officer for Lane Bryant. He oversees the company’s brand strategy, marketing, store and digital presentation, visual merchandising, CRM, social and mobile initiatives, public relations, loyalty and private label credit card programs. He also works in tandem with the company’s Strategy team to ensure Lane Bryant effectively leverages customer data and feedback as well as industry and competitive observations to drive strategy and marketing decisions.
He is driven by the belief that success comes most quickly to those who talk to and listen to their customers personally and first hand in-store, over the phone and email, and then combine those personal insights with traditional data to innovate your brand, customer experience, and marketing.
He has more than 20 years experience leading the marketing, e-commerce, and customer service functions across several nationally renowned brands. Prior to joining Lane Bryant in 2014, Brian was EVP & CMO at David’s Bridal (the world’s largest bridal manufacturer and retailer), SVP of Marketing at Kohl’s Department Stores, and has held senior management positions at Bath and Body Works, Toys R Us, and Mattel.
Chief Marketing Officer,
Aaron Chestnut Leads overall marketing strategy for First Tennessee Bank, including retail marketing, business marketing, affluent/wealth marketing, brand management, customer insights, Salesforce.com, and database marketing. He began his career in retail banking at Comerica Bank and has worked in senior marketing roles for companies such as AOL, Quicken Loans and Fathead prior to joining First Tennessee in 2008. Aaron earned a B.A. in marketing, an M.S. in finance and has more than 18 years of marketing experience.
Senior Vice President of Direct Marketing, Boscov’s
Jon is the Senior Vice President of Direct Marketing for Boscov’s Department stores. He has extensive experience in Database marketing, Multi-media and Multi-channel marketing with a variety of traditional Retailers, Pure-play marketers and Multi-Channel companies with presence in both North American and International markets. Jon’s focus is the application of consumer data, market data, product data and media performance in the creation of marketing strategies and campaigns. In addition to his marketing role at Boscov’s, Jon has been a Group President, CMO or a V.P. Marketing for such companies as Bass Pro Shops, Whitney Automotive, The Bradford Group, Foster & Gallagher, Fingerhut, World Book Encyclopedia and Marshall Field’s Stores. Jon has a B.S. in Mathematics from Arizona State University.
Chief Marketing Officer,
John Kennedy is Chief Marketing Officer for Xerox. He was named to this position and appointed a corporate vice president in July 2014. John is responsible for advertising, experiential marketing, public relations, internal communications, integrated campaigns, and interactive and social marketing.
Prior to joining Xerox, John served as Vice President, Marketing, for IBM Global Business Services, leading marketing and demand generation for IBM’s business services division. Earlier, John held a number of senior marketing, sales and strategy roles at the company in the U.S. and Asia-Pacific. Before joining IBM in 1996, John was with Proctor & Gamble and started his career with Nations Bank (now Bank of America).
John received his M.B.A from Harvard University, and bachelor’s degrees in economics and political science from the University of North Carolina at Chapel Hill. John serves on the board of the Association of National Advertisers.
Chief of Staff,
Gabriel Mas heads Marketing Strategy and Operations for Samsung Electronics Americas. He leads marketing strategy across all lines of the company’s businesses including home entertainment, home appliances and telecommunications. He is part of the leadership team for the Global Marketing Center of Excellence, designed as an incubator for marketing innovation and excellence across the company. Gabriel has been at Samsung for over four years in various global and US marketing roles, leading flagship product launches and demand generation from the Galaxy S3 to most recently the Galaxy S7.
He is a graduate of Tufts University with a degree in Quantitative Economics/International Relations and earned his M.B.A from London Business School.
Tami Mohney is an Executive with 20+ years of experience across multiple consumer industries, uniquely able to evaluate quantitative and qualitative information from every business discipline, informing the development of new customer centric strategies, driving growth and profit from both current and new businesses. She focuses on data driven omnichannel growth strategies, applied across all marketing channels. In her current role at Modell’s Sporting Goods, Tami is responsible for the development and execution of all marketing efforts, inclusive of mass and direct. She has implemented and enhanced a customer loyalty program, and has built a cross channel, segmented direct marketing strategy resulting in double digit growth of the customer database and associated revenue. Prior to Modell’s, Tami spent 13 years at Direct Brands, the largest member-based retailer for media products in the US. Among several other roles in the company, Tami led the transition from a catalog business to a digital business, inclusive of an affinity-based email marketing program. In addition to her database marketing experience, Tami spent 9 years leading Customer Service operations in the health insurance and direct marketing industries, adding to her 360 view of the consumer. She has a Bachelor of Science degree in Biochemistry from Penn State University.
Carla Moradi is HUB International’s Executive Vice President of Operations and Technology. In this role she is responsible for leading the implementation of strategic enterprise-wide customer technologies, sales enablement programs and operations, supporting all HUB regional locations throughout the US and Canada. Prior to joining HUB, Carla served as Group Vice President & CIO at Walgreens Boots Alliance where she was responsible for IT infrastructure, architecture, security and technology field operations.
Carla holds a Master of Business Administration in Finance from the A.B. Freeman School of Business and a Master of Public Health in Health Administration from the School of Public Health & Tropical Medicine at Tulane University.
She has received numerous awards including IBM’s Impact Innovation Award, Retail Information System’s Retail CIO of the Year for Innovation and VMWare Most Innovative Customer Award. She is a champion for women’s technology careers, having participated in numerous events and initiated the “Women in Technology” forum series while at Walgreens.
Chief Marketing Officer for Harte Hanks, Frank Grillo brings creativity and an emphasis on customer centricity to the brand. Frank is laser-focused on two of our clients’ critical needs—defining solutions for digital and data, and raising the Harte Hanks profile with external audiences like media, analysts and investors. He also works
hand-in-hand with our sales organization to support and grow current and prospective clients. With more than 25 years of sales and marketing experience, Frank has helped many brands expand and transition their marketing strategies through periods of significant change, innovation and disruption in the marketplace. He’s also had a hand in more than 15 acquisitions over the course of his career, and he has become an expert at blending two brands together, retaining the best of each company and forging sales success alongside current products and solutions.
Karen Puckett is President and CEO for Harte Hanks. An accomplished leader with over 20 years of experience in senior management roles and a track record for implementing winning strategies, Puckett has a deep understanding of what it takes to successfully grow a business both organically and through acquisitions—she’s overseen 15 of them in her career—and how to steer a company through shifts in industry dynamics.
Scott is the Chief Revenue Officer for 3Q Digital and is responsible for leading marketing, sales, and the overall revenue growth of 3Q Digital nationwide. Scott most recently spent 8 years as the Founder and President of iSearch Media, a leading digital marketing agency focused on consumer behavior, search marketing, analytics, and data visualization. iSearch Media was acquired by 3Q Digital in 2014.
Joe Voica is EVP and Chief Client & Revenue Officer for Harte Hanks, Inc. Voica holds a M.B.A. in Marketing and Investment Banking from University of Wisconsin as well as a B.S. in Electrical Engineering and Business Administration from University of Wisconsin.
In his first year with the organization, Voica executed a $500 million turn around and a complete rebuild of the sales organization to bring greater focus on the customer experience. With the creation of a sales support and business development organization, his team was able to better demonstrate how Harte Hanks can improve the customer journey and increase marketing results for their clients. These achievements helped move declining sales forecasts to 103% growth. Voica now leads Client Services with responsibilities for revenue, client satisfaction, and sales combined.
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